How Do You Approach Grassroots Marketing? - EP 161
If you're serious about growing your business, you need to master grassroots marketing. I'm not just talking about running Facebook ads or throwing money at Google. I mean real, face-to-face, boots on...
10 Maalis 20258min
Learn Selectively Win Consistently - EP 160
In today's episode, I want to talk about something we all deal with: learning. But not in the generic "lifelong learning is important" kind of way. I mean the real struggle of balancing growth with th...
7 Maalis 20257min
What Soccer Taught Me About Business, Leadership, and Life - EP 159
I grew up in a household where soccer wasn't just a game but a way of life. Coming from an Italian-Puerto Rican family, every World Cup was a massive celebration, and I played the sport from the time ...
5 Maalis 20251h 2min
Why Clear Communication is the Key to Growth -EP 158
One of the most critical aspects of running and scaling a successful business is communication. At Genesis, we've built our company on clear, structured, and consistent communication through the Entre...
3 Maalis 202512min
Free Yourself By Working For Free - EP 157
Today, I want to tackle a topic that makes people flinch—working for free. The common advice is know your worth, charge what you're worth, but when you're just starting out, it's not about lowering yo...
28 Helmi 20258min
AI & You: How We Use Artificial Intelligence to Be More Efficient, Effective & Excellent - EP 156
Artificial intelligence is one of the biggest game-changers in business and life right now, and today, we're diving deep into how we actually use it. AI is a buzzword that everyone loves to throw arou...
27 Helmi 202527min
What role do partnerships play in your scaling strategy? - EP 155
In this episode of the podcast, I dive into one of the most essential lessons for scaling your business: If you want to go far, go together. I've seen business partnerships flourish—and I've seen them...
24 Helmi 202510min
Domino's Pizza Hero - EP 154
Today, we're diving into creativity and the power of sneaky strategies in business. Being clever isn't just a nice-to-have—it's a necessity. I'm breaking down how Domino's turned things around with th...
21 Helmi 20258min
