Next Level Facebook Ads Podcast

A lot of advertisers finally get an ad working… and then mess it up. In this episode, I cover the common mistakes people make once an ad starts performing and how to avoid potentially killing momentum...

5 Touko 8min

Quick 3 minute episode about Meta's earnings report today and how it affects advertisers. Website: https://philgrahamdigital.com

29 Huhti 3min

Too many advertisers are watching the wrong numbers and making bad decisions because of it. In this episode, I walk through the metrics that actually matter and how to think about them without getting...

28 Huhti 8min

Getting leads is not the same as getting the right leads. In this episode, I break down why some ads pull in the wrong people, what causes it, and how to spot the problem before it wastes more time an...

21 Huhti 8min

Instagram Reels ads deserve more attention than a lot of advertisers are giving them. In this episode, I cover what helps a Reels ad actually hold attention, from the first second and native feel to p...

14 Huhti 11min

Some Facebook and Instagram ads struggle long before they ever go live. In this episode, I talk about why certain ads are set up to fail from the start, including weak testing, unclear messaging, copy...

7 Huhti 9min

A lot of advertisers jump straight into creatives, targeting, and campaign setup. But before any of that, your offer has to make sense in the marketplace. In this episode, I cover what I look at first...

31 Maalis 8min

Facebook and Instagram ads can be powerful, but that does not mean they are always the right move at the right time. In this episode, I break down a few situations where running ads may do more harm t...

24 Maalis 6min