Nudge

How do you price your product? Do you painstakingly quiz consumers on what price will work for them? If so, you might be making a big mistake. In today's show, with pricing expert Leigh Caldwell, we e...

13 Heinä 202020min

Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind p...

29 Kesä 202019min

Who should make the final call on a new hire? What should you ask during an interview? Can a job ad exclude good candidates? To answer these tough questions I’m joined by Kate Glazebrook, Co-Founder o...

14 Kesä 202027min

Marketing at a Software-as-a-Service (SaaS) startup isn’t easy. Usually you’re short on budget, given dozens of responsibilities with only a handful of teammates. But that hasn’t stopped some of the l...

1 Kesä 202022min

The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the scienc...

18 Touko 202027min

Did you know judges and doctors make better decisions when given less time? Turns out our first impressions are seriously accurate. Today I’m joined by Phil Barden, MD at Decode and best selling autho...

4 Touko 202015min

The last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenien...

20 Huhti 202019min

Due to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should marketers continue their work without sounding out of tou...

6 Huhti 202022min