Nudge
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

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Jaksot(299)

Is this famous team-building model wrong?

Is this famous team-building model wrong?

Is the classic forming, storming, norming, performing model wrong? In this episode of Nudge, Professor Colin Fisher challenges one of the most famous team-building frameworks and reveals what really d...

22 Syys 202537min

Why (often) you're less productive in a team

Why (often) you're less productive in a team

Ever felt like your team isn’t pulling its weight or sat through a meeting where nothing gets done? In this episode of Nudge, Professor Colin Fisher reveals why sometimes it’s actually better to work ...

15 Syys 202528min

Why AI-generated content won't move you

Why AI-generated content won't move you

Most people prefer AI art until they know it’s AI-generated.  Today on Nudge, Professor of Consumer Psychology Matt Johnson explains why.  ---  Watch the bonus episode: https://nudge.kit.com/5fa339...

8 Syys 202524min

This small change can make a politician electable

This small change can make a politician electable

What determines who you vote for?  You probably think it's due to rational reasons. Economy. Sustainability. Immigration. Growth.  But research shows that your choice of vote isn’t as logical as yo...

1 Syys 202525min

When Schiphol Airport shredded 400 squirrels (and why no one was to blame)

When Schiphol Airport shredded 400 squirrels (and why no one was to blame)

Have businesses become less accountable? If something goes wrong with your flight, train, or takeaway, you’ll probably struggle to get a helpful response from someone. Today’s guest on Nudge, econom...

25 Elo 202537min

Dissecting Zohran Mamdani’s winning marketing tactics

Dissecting Zohran Mamdani’s winning marketing tactics

I joined The Hustle Daily Show to chat about NYC mayoral candidate Zohran Mamdani's and how his campaign cracked the code of modern political psychology by embracing vulnerability, leading with policy...

20 Elo 202520min

Did I Get It Wrong? | Revisiting Priming

Did I Get It Wrong? | Revisiting Priming

A few weeks back I debunked five studies on priming. But did I get it wrong?  Today’s guest on Nudge thinks I missed something.  Tune in to hear consumer behaviour expert Philip Graves explain his ...

18 Elo 202529min

‘New Coke’ and the marketing blunder of the century

‘New Coke’ and the marketing blunder of the century

In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke ...

11 Elo 202529min

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