115. TCL's VP of Brand and Digital Marketing, Cole Moir: "You can't change what you don't measure."
How do you take a brand most people see as the budget option and turn it into a serious competitor against Samsung, LG, and Sony? You start by knowing your consumer better than they do.Cole Moir is th...
21 Huhti 23min
114. Carl Boutet's New Book: The Flip: “The danger isn’t AI. It’s when we stop questioning what it tells us.”
Paula Macaggi sits down with Carl Boutet in Montreal to unpack his new book, The Flip. What starts as a conversation about AI quickly turns into something deeper. A discussion about how value is shift...
14 Huhti 37min
113. Rohlik Group's Head of Strategy, Petr Lizner: "Online grocery can be profitable and is profitable. It's just a question of scale."
Rohlik Group delivers 70,000 grocery orders a day across five European markets in as little as 60 minutes, profitably. And most people outside Europe have never heard of them. In this episode, I sit d...
7 Huhti 28min
112. Loblaw's VP and GM of Loyalty, Noah Goldberg: “The best loyalty programs don’t reward spend. They reward behavior.”
Everyone has a loyalty program, but very few brands actually create loyalty. In this episode of OFFBounds, Paula Macaggi sits down with Noah Goldberg from Loblaw Companies Limited to unpack what it re...
31 Maalis 26min
111. Liza Amlani's Book, The Material Life: “If we’re not innovating the process, everything breaks on the shop floor.”
Most retailers don’t have a technology problem, they have a process problem. In this episode, Paula sits down with Liza Amlani to unpack how the disconnect between corporate strategy and store executi...
24 Maalis 31min
110. UNTUCKit's VP of IT and Systems, Jason Lerman: “Great retail technology should be invisible.”
UNTUCKit built its brand around a simple idea: shirts designed to be worn untucked. But behind that simple product is a complex technology operation supporting 80+ stores, multiple e-commerce sites, a...
17 Maalis 36min
109. Meadow Lane's Founder and CEO, Sammy Nussdorf: “We didn’t market the store. We built it in public.”
What happens when you build a retail store in public?When Sammy Nussdorf launched Meadow Lane, he chose a very different strategy from the traditional retail playbook. Instead of opening quietly and a...
10 Maalis 38min
108. Boll & Branch's VP of CX and Loyalty, Anna Esrov: “We’re big on unreasonable hospitality.”
Boll & Branch has built its competitive advantage on something many brands overlook: hospitality. In this conversation, Anna Esrov, VP of Customer Experience & Loyalty, shares how the luxury organic b...
3 Maalis 29min
