Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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How to 40x Your Traffic: The Blog SOP You Didn’t Know You Needed with Lauren Petrullo

How to 40x Your Traffic: The Blog SOP You Didn’t Know You Needed with Lauren Petrullo

Today we’re revisiting the first appearance of Lauren Petrullo on the show, showcasing her impressive and still-relevant insights into e-commerce and digital marketing. Lauren, now a co-host, initiall...

18 Kesä 202454min

How Google Ads Are Ripping You Off & How to Scale In Spite of It

How Google Ads Are Ripping You Off & How to Scale In Spite of It

Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You’re going to get a look into how Google's price...

14 Kesä 202444min

(Part 2) How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)

(Part 2) How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)

Ralph and Lauren are discussing the concept of becoming 'useless' at work. Inspired by Disney's training and delegation techniques, they share how business leaders can pass on tasks and enhance team p...

11 Kesä 202422min

How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)

How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)

Ralph Burns and Lauren Petrullo are all about making your presence in your business redundant—yes, you heard it right—useless! They share their perspectives on delegating effectively and trusting your...

7 Kesä 202435min

The Single Hardest Part of Scaling a Business Revealed

The Single Hardest Part of Scaling a Business Revealed

We’re sharing an episode of the Dugout CEO podcast, hosted by Casey Cavell, where Ralph was a guest. He talks to Casey about key insights on effective business management, and strategies for CEOs and ...

4 Kesä 202441min

The 3-Step Strategy I Used to Build a Multi-Million Dollar Virtual Marketing Agency

The 3-Step Strategy I Used to Build a Multi-Million Dollar Virtual Marketing Agency

Ralph Burns offers a look at key strategies for business expansion and the challenges of managing a virtual enterprise. He shares his personal journey to building a multimillion-dollar agency, discuss...

31 Touko 202448min

Why you're doing YouTube Ads wrong with Tom Breeze

Why you're doing YouTube Ads wrong with Tom Breeze

Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He br...

28 Touko 20241h 1min

3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner

3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner

Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph a...

24 Touko 202447min

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