Pricing: Identifying and Segmenting Customers
We continue the exploration of ideas around pricing, taking a look at how to find, categorize and cater to the different customers you may have for one product. We chat about how different messaging a...
16 Touko 202328min
Pricing: The Strategy Behind The Numbers
As we continue our exploration of SaaS pricing, we tackle strategy. What are the key ideas to keep in mind when thinking about what the actual dollar amount should be for a service or product? How do ...
9 Touko 202325min
Pricing: Researching and Valuing SaaS Products
This is the first episode of a multi episode series that we will be doing around pricing, a sensitive and complicated topic that a lot of B2B SaaS organizations struggle with. We are reading a book by...
2 Touko 202328min
Project Document Creation and Collaboration
In this episode we take a look at project documentation from a product manager lens. We chat about about different documents product managers use to specify project requirement, use case, resource nee...
25 Huhti 202328min
The Basics of Effective Elevator Pitches
In this episode we dive into an important asset that every person in a company is connected to, the elevator pitch. Starting with the basics, what it is, the uses and more. Further we challenge the id...
18 Huhti 202326min
Ensuring Product Onboarding is Customer Centric
In this episode we chat about the onboarding process for different product. Based on the target audience this process can be drastically different, and making sure that it is done with the customer at...
12 Huhti 202328min
Creating and Validating a New Product Idea
In this episode we take the process of product validation to another level, development. We chat about challenges people face when building a MVP and how to make sure that resources are used wisely. T...
5 Huhti 202329min
How To Validate a Product Idea in the Market
In this episode we take a look at an important part of product or feature development, that is idea validation. In order to make sure a new product/feature will be successful in the market teams need ...
27 Maalis 202328min
