S7 E2: Drivers of Brand Influence in the European Context with Joaquín Fernández
In this episode we continue to unpack the findings of the PRGN Influence Insights research study, which surveyed 550 business, marketing, and communications leaders in over 40 countries to uncover the...
31 Heinä 202526min
S7 E1: What Drives Brand Influence? Key Findings from the PRGN Influence Insights Global Survey
Bill Southard and Natalie Ghidotti join Abbie Fink to dissect the findings of PRGN's groundbreaking global survey on brand influence.This survey of marketing and business leaders across 40 countries w...
12 Kesä 202526min
S6 E8: Democracy, AI, and Public Affairs with Natacha Clarac
Natacha Clarac shares her insights about how artificial intelligence is reshaping the landscape of public affairs and lobbying, highlighting both its potential benefits and the ethical responsibilitie...
24 Huhti 202517min
S6 E7: Crisis Communications: How To Maintain Brand Reputation in a Chaotic World with Aaron Blank
"It takes 20 years to build a reputation and one tweet to destroy it." Aaron Blank joins us to discuss the crucial importance of crisis communications and the proactive measures businesses should take...
10 Huhti 202521min
S6 E6: Accountability and Ownership in the PR Industry with Bradly Howland
Bradly Howland, CEO of Alkemi Collective, joins us to talk about accountability and transparency in the PR industry. He discusses the challenges of ownership within agencies and client relationships, ...
27 Maalis 202524min
S6 E5: Building a Global Internal Communications Function from the Ground Up
Tammy Zollner, Senior Director of Corporate Communications at RPM International, shares her journey of transforming internal communications and fostering a culture of engagement and understanding amon...
13 Maalis 202521min
S6 E4: Writing for Impact in 2025 with Ann Smith
The Internet today is flooded with low-quality content, so it's critical to produce targeted, impactful writing that can cut through the noise.In this episode, Ann Smith talks about the evolution of t...
27 Helmi 202523min
S6 E3: Experiential Marketing with Bill Southard and Bryan Duffy
Experiential marketing has gained significant recognition over the past decade, becoming essential for brand engagement. Real-life experiences create emotional connections and community, which are oft...
13 Helmi 202519min
