Does the C-Suite Still Not Understand Public Relations?
In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming to maintain a positive public image. Public relations (PR) advisors play a vi...
16 Kesä 202419min
Embracing AI as a Stakeholder in Public Relations
Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as a stakeholder? AI has the power to influence and even revolutionize industries from sustainabl...
9 Kesä 202420min
Throwback Thursday - The Ethics of AI in PR
This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the most thoughtful episodes we've ever done. "Society is changing... there's a new eli...
6 Kesä 202426min
FEED DROP – Punching Above Your Weight With a Smaller Marketing Team
This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It...
2 Kesä 202451min
So… You Want to Be a Professional Voiceover Actor?
Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover work, including the importance of acting classes and improvisation skills. She ...
26 Touko 202424min
How a Ban on TikTok Might Impact PR and Marketing Pros
TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool. The average time on Ti...
19 Touko 202424min
Travel Marketing Strategies
Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies. Learn h...
12 Touko 202422min
PRSA’s Strategy to Out-Communicate Misinformation
The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re losi...
5 Touko 202424min
