Harnessing the Influence of Wikipedia for Your Brand
Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated ...
1 Loka 202319min
Diverse Perspectives, Powerful Results: Multicultural Marketing Insights
The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear. Reflect societal trends and valuesYou’re able to actually understand more of your audie...
17 Syys 202320min
The Role of Marketing and Public Relations in Central Asia: Explained
It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Mongolia. All countries that make up what we can refer to as Cen...
3 Syys 202324min
Cracking the Code to Low Journalist Response Rates
Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly 500,000 pitches sent to them. It’s the third straight quarter in which journa...
20 Elo 202319min
Change Your Mind = Change Your Brain
Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the study of this cognitive phenomenon. We already recognize that external factor...
6 Elo 202324min
Exploring Trust in Media Brands Today
An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings: When people trust the content shown on ...
23 Heinä 202321min
Influencing Behaviors Through Social Marketing
One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a marketing approach designed to influence behavior with the primary goal to be ach...
9 Heinä 202320min
How to Make Internal Communications More Inclusive
Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications. But the right kind of measurement, and measuring the right things is j...
25 Kesä 202321min
