How to Respond to a Reputational Crisis
LANGUAGE IS CLEAN IN OPENING CLIP When actor Will Smith went up on stage at the Oscars and slapped comedian Chris Rock – the noise was shocking… the impact reverberating. At the Oscars, Rock had mad...
3 Huhti 202221min
Exploring What the Metaverse Means to Marketing and Communications Strategies
The Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While the majority don’t understand what it is, 70% of Gen Z and Millennials (22-40 year olds) are i...
20 Maalis 202223min
Intercultural Communication in the Workplace
Communication between and among cultures has existed for thousands of years. Successful rulers such as Alexander the Great and Genghis Khan built enormous empires because they appreciated and assimila...
6 Maalis 202225min
The Future of Corporate Communications
A lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations – combined with misinformation and disinformation in rampant circulati...
20 Helmi 202226min
PR Trends to Keep an Eye on in 2022
More working from home, more freelancers, great focus on influencer marketing, and the rising wave of popularity for audio and video formats. In her December newsletter, communications trend-setter M...
6 Helmi 202226min
Using Communications to Power Small Business
We know it as comms-pros – communications is the glue that holds a business together. But too often smaller businesses can’t afford professional comms. It’s a pure expense that doesn’t seem to directl...
6 Kesä 202121min
Nudge Theory Part II with Rory Sutherland
One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory”...
23 Touko 202135min
Nudge Theory Part I with Rory Sutherland
Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics ...
9 Touko 202127min
