Public Relations Stories and Strategies

Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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Jaksot(267)

What Kind of Public Relations Industry Will Gen Z Inherit?

What Kind of Public Relations Industry Will Gen Z Inherit?

Send us a note about this episode. We'll reply and thank you on a future episode PR really is at a crossroads… we’ve got old playbooks and new players coming in who want to change the rules. In its r...

2 Syys 202524min

Africa’s Missing Seat at the Global Public Relations Table

Africa’s Missing Seat at the Global Public Relations Table

Send us a note about this episode. We'll reply and thank you on a future episode Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global bran...

26 Elo 202524min

It’s Groundhog Day in the Public Relations Industry

It’s Groundhog Day in the Public Relations Industry

Send us a note about this episode. We'll reply and thank you on a future episode Why is the PR industry still having the same tired conversation? Year after year, event after event… while the world mo...

19 Elo 202529min

Rebranding a Country

Rebranding a Country

Send us a note about this episode. We'll reply and thank you on a future episode What does it take to rebrand an entire nation? Not just a logo or slogan—but the name itself. Gökhan Yücel helped lead ...

12 Elo 202524min

AI that Maps the Mind

AI that Maps the Mind

Send us a note about this episode. We'll reply and thank you on a future episode What if the most powerful tool in public relations isn’t a pitch deck or media list, but your own story? In this episod...

5 Elo 202528min

When the Media Quote isn’t Human: Fake Quotes – Real Damage

When the Media Quote isn’t Human: Fake Quotes – Real Damage

Send us a note about this episode. We'll reply and thank you on a future episode What if the expert quote you just read in a news article wasn’t written by a human — but by AI? That’s already happeni...

29 Heinä 202525min

HARO Reloaded: How to Pitch Like It’s 2025

HARO Reloaded: How to Pitch Like It’s 2025

Send us a note about this episode. We'll reply and thank you on a future episode In today’s media landscape, journalists are drowning in pitches while PR professionals scramble for attention—often mis...

22 Heinä 202526min

Selling our Value – Not our Time

Selling our Value – Not our Time

Send us a note about this episode. We'll reply and thank you on a future episode What if everything you’ve been taught about pricing your work—tracking time, logging hours, justifying effort—was wrong...

15 Heinä 202524min

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