#520: Scaling Your PPC, Episode 2
Scaling PPC marketing is a challenge for most companies. Building the click-through rates (CTR) and conversions of an account takes trial and error, time, and money. If you don't have the budget, or i...
30 Elo 20216min
#519: Scaling Your Pay Per Click Advertising, Episode 1
This podcast episode has one aim, to show you how to scale your PPC campaigns. It shows you what not to do, which is just as important as knowing what to do! It takes a clear and concise approach to l...
27 Elo 20216min
#518: Understanding the Google Adrank Formula
Google Ad Rank is an important component of your Google Ads Quality Score. If you manage a large Google Ads campaign chances are you'll want to understand how it works so you can monitor it constantly...
26 Elo 20216min
#517: Google Ads vs. Facebook Ads
Google Ads vs. Facebook Ads There are two major online advertising platforms: Google Ads and Facebook Ads . When determining which platform is right for you, you should take into consideration four m...
25 Elo 20217min
#516: What is Curated Content in SEO? Episode 2
Curated Content in SEO is content that search engines are favoring over original articles. It can be original content, but it can also be an article that you find interesting and you want to summarize...
24 Elo 20216min
#515: Curated Content in SEO, Episode 1
Curated Content is a blog that publishes guest posts. The guest post content is typically SEO optimized and written for a target keyword with the intent of ranking on Google. Curated Content offers an...
23 Elo 20215min
#514: Link Wheels in Search Engine Optimization, Episode 3
A Link Wheel is a system that allows you to continually build quality inbound links over and over again. It then "spins" those links around in a cycle, distributing PageRank to each page while avoidin...
20 Elo 20217min
#513: Link Wheels for SEO, Episode 2
A link wheel is an arrangement of websites and links designed to increase the visibility of certain keywords within search engines. SEO link wheels are different than other spam practices such as keyw...
19 Elo 20215min
