How to Work with Publishers When Producing Off-Site Content
There's no denying the benefits of producing and publishing effective off-site content. The process of producing off-site content is the same as on-site content (check out our podcast How to Produce P...
10 Marras 20204min
How to Improve Your SEO & Link Building ROI
If you've followed our episode on ROI this far, you've gained access to dozens of data points that can help you calculate the true cost and true value of your campaign. But what if you aren't satisfie...
9 Marras 20207min
How to Produce Powerful On-Site Content
Powerful on-site content is the lifeblood of your long-term marketing strategy. It attracts inbound links and showcases your value to prospective external publishers. In this episode we cover many a...
8 Marras 20204min
How to Allocate Resources for Maximum Efficiency in Content Marketing
When it comes to launching a content marketing strategy, you'll want to allocate resources and responsibilities for maximum efficiency and success. In this episode we cover the pros and cons of utili...
7 Marras 20205min
Tying the SEO ROI Calculation Together
Throughout these last couple of episodes, we've helped you calculate costs, measure your inbound traffic, and even set up custom tracking scripts to better understand your traffic. So how are you supp...
6 Marras 20204min
How to Format Content and Distribute It Effectively
The beginning stages of creating a content marketing strategy include the research phase, setting goals, establishing a timeline, and determining your brand voice. In this episode we discuss the fina...
5 Marras 20206min
Why Organic Inbound Marketing Almost Always Beats Native Advertising in ROI
Inbound marketing actually tends to have a higher ROI than outbound advertising methods—even online approaches like native advertising. So why is this the case? What did you like about this podcast ep...
4 Marras 20208min
How to Target a Market
Through the research phase of creating a content marketing strategy, you should have refined your target market and gained a broad understanding of their likes, dislikes and values. With that target ...
3 Marras 20203min
