The Art of Curating Products and Building Community as a Retailer
Amanda McClements made a major pivot in her career, from journalism to retail store owner. She also honed her own taste in home goods to bring customers unique and handcrafted gifts. Amanda shares how...
3 Huhti 202531min
Inside True Classic’s Billion-Dollar Content Marketing Playbook
Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For mo...
1 Huhti 202533min
The Recipe for Launching Your Second Product
Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they...
27 Maalis 202532min
Inside the Merch Model That Reduces Waste and Increases Sales
Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with ...
25 Maalis 202540min
Everything You Need to Know About Building Supply Chains
Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business.For m...
20 Maalis 202536min
Maximize Your Margins as an Ecommerce Founder
Ecommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own...
18 Maalis 202534min
Break Into an Established Market With These Retail Strategies
Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales.For more on Original Duckhead and show notes click here. Subscribe ...
13 Maalis 202531min
Creating Media Moments with A PR Expert
Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategi...
11 Maalis 202534min
