Amy Liu (Tower 28) on Life-Changing Pitches, Picking the Right Partners and Standing Out in a Crowded Industry
Some say cult-favorite beauty brand Tower 28 is an “overnight success”— but founder Amy Liu is here to share how the brand’s success was years in the making. Today, Sammi and Amy dive into the real s...
26 Elo 202551min
How the Fitness Industry Is Coming for Religion
Fitness is the new religion. It sounds dramatic, but look around. People used to go to church on Sundays. Now they go to Barry's Bootcamp. Instead of confession, they cold plunge. Today, Sammi unpac...
22 Elo 20257min
Emily Heyward (Red Antler) on Building Brands That Stick, How AI Will Impact Creative Agencies and Lessons from Casper’s Success
What do Casper and Allbirds have in common, besides redefining modern D2C brands? They all worked with branding agency Red Antler before they became household names. Today Sammi sits down with Emily ...
19 Elo 202548min
Inside Rippling vs. Deel’s Billion-Dollar Espionage War
What happens when a unicorn startup hires a spy to infiltrate its biggest rival? Welcome to the $28 billion battle between Rippling and Deel—where encrypted messages, crypto payments, burner phones, a...
15 Elo 202514min
James Reinhart (ThredUp) on Educating Your Customer, Designing a Stellar Customer Experience, and the Future of Fashion Resale
James Reinhart didn’t set out to change the way we shop—he just wanted to clean out his closet. But that simple idea turned into ThredUp, the giant and beloved resale marketplace. In today’s episode, ...
12 Elo 202559min
$33 Toilet Paper and $48 Olive Oil? Welcome to the Age of Every-Day Luxury
Would you spend $33 on toilet paper just because it looks good on your bathroom shelf? You’re not alone—and there’s a reason why. Today Sammi unpacks the rise of what she calls aesthetic utility—a con...
8 Elo 202510min
Ariel Kaye (Parachute) on Getting D2C Right, Building Customer Trust and Selling Out of Product Without Becoming a Sellout
Today, Sammi is joined by Ariel Kaye, the founder of Parachute—the cult-favorite home essentials brand that helped define the direct-to-consumer movement. Ariel shares the real story behind Parachute’...
5 Elo 202545min
The Rise and Fall of Juicero: Silicon Valley's $120 Million Juicing Catastrophe
Today, Sammi dives into the dramatic rise and fall of Juicero, a startup that raised $120 million to solve a problem that didn't exist with an over-engineered solution. Founded by Doug Evans, who aspi...
1 Elo 202512min
