Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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What Will Pre-Bid Look Like in Podcasting?

What Will Pre-Bid Look Like in Podcasting?

On this episode of the Sounds Profitable Podcast, Bryan Barletta sits down with Audiohook's Jordan Bentley to discuss pre-bid. What is it, what does it mean in the world of display advertising, and ho...

22 Helmi 202353min

How Google Can Earn Our Trust

How Google Can Earn Our Trust

There has been a cooling of Google and YouTube's enthusiasm for podcasting as of late. Bryan Barletta details what they can do to to heat things back up.Frequency Webinar Signup Link.Credits: Written ...

21 Helmi 20238min

An FTC-Friendly Future for Podcast Ads & 2 Other Stories

An FTC-Friendly Future for Podcast Ads & 2 Other Stories

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Shar...

16 Helmi 202311min

The Podcast Experience at On Air Fest is Coming

The Podcast Experience at On Air Fest is Coming

On Air Fest is a yearly event that celebrates sound by way of the podcast and audio industries. It’s in its 7th year, and this year, there’s an added bonus to the three-day-long event: the Podcast Exp...

15 Helmi 202336min

Podcasting's Curse of Knowledge

Podcasting's Curse of Knowledge

This week, on a very special Law and Order-flavored article, Tom Webster recounts his experience serving on a jury and what the defense’s tactics taught him about podcasting. Don’t look at the chicken...

14 Helmi 202311min

SXM + Mindshare Publish Black Podcast Listener Report & 3 other stories

SXM + Mindshare Publish Black Podcast Listener Report & 3 other stories

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Shar...

9 Helmi 20239min

Sounds Profitable’s 2023 Roadmap

Sounds Profitable’s 2023 Roadmap

It’s 2023! Sounds Profitable has a whole new look, some new team members, and we’re looking ahead towards a year packed with value for the audio and podcasting industries.Links: Bryan Barletta Arielle...

8 Helmi 202332min

Can Spotify Make Streaming Ad Insertion Stick?

Can Spotify Make Streaming Ad Insertion Stick?

This week Bryan Barletta discusses Spotify's streaming ad insertion, what it means for their future, and how it could better the podcast industry overall. Credits: Written by Bryan Barletta Edited by ...

7 Helmi 20238min

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