
Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022
This week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison’s Latino Podcast Report, and Spotify bundl...
18 Elo 202212min

The Podcasting Problem Hiding in Plain Sight
Survey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, two steps back? Credits: Written & Editing by Tom W...
16 Elo 20228min

Podcast Quarterly Earnings & 6 Other Stories
This week on The Download: Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving podcasts their own space in its app. Arielle: Hope ...
11 Elo 20229min

How To Approach A Podcast Industry-Wide Education Initiative
In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. ...
10 Elo 202237min

Programmatic Advertising for Podcasters: How to Get Started
The Summer of Programmatic continues! You may have already decided that programmatic advertising is important, but is it difficult to get started? The answer is...no! And this week, we lay out a simpl...
9 Elo 20229min

TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022
This week on The Download: New TikTok Trademark Could mean new streaming service, third-party cookies get a stay of execution from Google, Apple App Store ads could signal Apple Podcasts’ future, and ...
4 Elo 20229min

Shameless Acquisition Target - Episode Drop
We're such big fans of Laura Mayer and her new show Shameless Acquisition Target, that we wanted to make sure you didn't miss it. Subscribe directly here! After years of seeing friends (and some enem...
3 Elo 202235min

What Garth Brooks Can Teach Us About Podcast Ads
Are programmatic ads bad for podcasting? Or are they a lifeline for creators? We ask the number one solo artist in U.S. history. Credits: Written by Tom Webster Editing by Bryan Barletta Produced ...
2 Elo 202211min




















