Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Jaksot(965)

Workshopping Your Podcast

Workshopping Your Podcast

Writers' Workshops, but for podcasters. That's the tweet ;) Also: an extended meditation on failing, failing fast, and the "just ship it" mentality.See omnystudio.com/listener for privacy information.

10 Syys 202112min

SP Highlights: Brand Safety w/ Moomal Shaikh

SP Highlights: Brand Safety w/ Moomal Shaikh

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use ...

5 Syys 202129min

Little Boxes

Little Boxes

Today we talk about whether or not podcasts and broadcasts are two great tastes that taste great together. I also reveal the six phases of radio's relationship with podcasting, the four things radio c...

2 Syys 202120min

Finally Sounds Profitable Has A Podcast w/ Evo Terra

Finally Sounds Profitable Has A Podcast w/ Evo Terra

Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian Powell to talk about the ins and outs of making a podcast, and what...

29 Elo 202131min

Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani

Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani

There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue they need to keep their visions going, by getting them good attr...

22 Elo 202127min

Wherever You Get Your Podcasts

Wherever You Get Your Podcasts

On this week's episode, Tom discusses the phrase, "listen to us wherever you get your podcasts." Is this the most effective thing we can say?Resources mentioned:Top 50 Podcast Ranker for Q2 2021: http...

20 Elo 202110min

How To Write Podcast Ads That Sell w/ Stew Redwine

How To Write Podcast Ads That Sell w/ Stew Redwine

What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out.Key Links: Stew Redwine of Oxford Road Article: https://soundsprofitable.com/update/copywriting-ads-that-sell ...

15 Elo 202151min

The Most Asked Question In Podcasting

The Most Asked Question In Podcasting

Graphs of all data discussed on this episode are at http://tomwebster.mediaSee omnystudio.com/listener for privacy information.

13 Elo 202122min

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