Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(1089)

Radio's Seven Warnings For The Podcast Industry: Part 2

Radio's Seven Warnings For The Podcast Industry: Part 2

This week, Tom continues his thoughts from last week about what Podcasting can learn from Radio’s worst mistakes. Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Host...

8 Marras 202216min

Amazon Music Adds Entire Music Catalog, Ad-Free Podcasts & 6 Other Stories

Amazon Music Adds Entire Music Catalog, Ad-Free Podcasts & 6 Other Stories

This week: Amazon Prime users get ad-free podcasts and music, Buzzsprout combats email spam, new ad placements at Apple cause brand safety issue, and a roundup of the three new podcast research studie...

3 Marras 20229min

Radio's Seven Warnings For The Podcast Industry: Part 1

Radio's Seven Warnings For The Podcast Industry: Part 1

This week we kick off a two part series on the lessons that podcasting can take from radio's struggles.  Credits: Written by Tom Webster Edited by Tom Webster Produced with Spooler.fm Hosted with O...

1 Marras 202219min

How Podcast Networks are Making Their Own Rules for Political Advertising & 5 Other Stories

How Podcast Networks are Making Their Own Rules for Political Advertising & 5 Other Stories

This week: A birds-eye view of how podcasting is doing political ads this year, Spotify stock drops after announcing price increase, podcast companies discuss diversity at Advertising Week and the IAB...

27 Loka 202210min

Two Years Later

Two Years Later

What’s the episode about: Arielle Nissenblatt chats with Sounds Profitable partners Bryan Barletta and Tom Webster about the two year anniversary of Sounds Profitable. Learn about our content initiati...

26 Loka 202234min

Where Your Podcast Plays Matters More Than You Think

Where Your Podcast Plays Matters More Than You Think

What does it mean that several podcasts paid to have their podcasts downloaded in a mobile app? Let’s break down the issue at hand, where things went wrong, and what we as an industry can do to solve ...

25 Loka 20229min

TikTok spotted scraping podcast feeds & 8 Other Stories

TikTok spotted scraping podcast feeds & 8 Other Stories

This week: TikTok spotted scraping podcast feeds, YouTube launches audio ads and host-read ad service, Internet radio platform Live365 to distribute through TuneIn On Air, the Spoken Word Audio Report...

20 Loka 202210min

What Does the Competitive Landscape for Podcasting Really Look Like?

What Does the Competitive Landscape for Podcasting Really Look Like?

There are around four million podcasts in the world today - but how many are you actually competing with? The answer is much smaller than you might think. Credits: Written by Tom Webster Edited by T...

18 Loka 20228min

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