Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

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Digital Ads Evolve As Online Privacy Increases + 4 more stories for April 8, 2022

Digital Ads Evolve As Online Privacy Increases + 4 more stories for April 8, 2022

**This week on The Download; digital ads evolve as online privacy increases, Substack poaches podcasts from Patreon, and iHeartMedia is buying NFTs to make podcasts about them.**A fair amount of cover...

8 Huhti 202210min

For Your Consideration: The Many Flavors of Sounds Profitable

For Your Consideration: The Many Flavors of Sounds Profitable

We’re offering up a special treat for you today. You see, a lot of the Sounds Profitable crew was all at Podcast Movement Evolutions last week... and what a week it was! Think non-stop discussions abo...

3 Huhti 202210min

Podcast CPMs Outpace Digital + 4 more stories for Apr 1, 2022

Podcast CPMs Outpace Digital + 4 more stories for Apr 1, 2022

Today on The Download from Sounds Profitable; podcast CPMs blow digital out of the water, a leaked document reveals YouTube plans for podcasters, and iHeartMedia breaks into kids podcasting. In a dev...

1 Huhti 20228min

What To Do When The Line Stops Going Up

What To Do When The Line Stops Going Up

The full Infinite Dial 2022 Presentation: https://www.youtube.com/watch?v=zf3CtkkUqgAMy Medium article, with a recap of the current state of podcasting for 2022: https://webby2001.medium.com/the-state...

1 Huhti 202213min

Breaking Down 1st, 2nd, and 3rd Party Data

Breaking Down 1st, 2nd, and 3rd Party Data

Today on the show, Bryan Barletta speaks with Tyler Blot, Director of Client Development at TransUnion about data -- 1st and 3rd party data, with a bit of 2nd party data thrown in there. They discuss ...

27 Maalis 202224min

Unsavory Developments At Stitcher After Buyout + 5 other stories for Mar 25, 2022

Unsavory Developments At Stitcher After Buyout + 5 other stories for Mar 25, 2022

Today on The Download; A new article shines light on unsavory developments at Stitcher after their buyout, Chartable is shuttering SmartAds, and this year’s edition of The Infinite Dial was unveiled a...

25 Maalis 20229min

Brand Safety & Suitability: Explained

Brand Safety & Suitability: Explained

Today on the show, Bryan Barletta sits down with Brendan Kelly (director of ad quality measure) and Stacey Hultgren (senior manager of ad quality measurement) of SXM Media to break down the concepts o...

20 Maalis 202229min

Beer Gets Into Video Podcast Advertising + 6 more stories for Mar 18, 2022

Beer Gets Into Video Podcast Advertising + 6 more stories for Mar 18, 2022

Today on The Download from Sound Profitable; Beer gets into video podcast advertising, kids podcast business is booming, and an appeal to private marketplace deals over FAANG, and more. Production co...

18 Maalis 202210min

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