Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Libsyn Grows Monetization + 4 more stories for Feb 25, 2022

Libsyn Grows Monetization + 4 more stories for Feb 25, 2022

Today on The Download, Libsyn grows monetization, LinkedIn launches a podcast network, and what the new Privacy Sandbox feature for Android means for marketers. Let’s get started. Libsyn has bought a...

25 Helmi 20227min

Solving For Pain Points w/ Sean Howard

Solving For Pain Points w/ Sean Howard

Sean Howard, founder of Flightpath and of Fable and Folly, talks with Bryan about solving for pain points in adtech, collaboration with your competitors, and how we're truly only at the beginning of p...

20 Helmi 202236min

Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022

Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022

Today on The Download, Amazon continues their streak of signing exclusivity deals, agents are becoming more of a common site in podcasting, and Spotify buys both Podsights and Charitable. Good news f...

18 Helmi 20228min

Programmatic and Transparency w/ Jordan Bentley

Programmatic and Transparency w/ Jordan Bentley

Jordan Bentley, Founder of Audiohook, talks with Bryan about transparency, waterfalls, programmatic advertising, and how Podcasting still has a chance to start things the right way to lead to a better...

13 Helmi 202228min

SmartLess Media Launch + 4 more stories for Feb 11, 2022

SmartLess Media Launch + 4 more stories for Feb 11, 2022

Today on The Download: Today: Amazon inherits a celeb-powered podcasting company, new ad revenue numbers forecast good news for podcast investment, and a new op-ed asks where has Facebook’s fervor for...

11 Helmi 20227min

Disinformation and Ad Accountability w/ Claire Atkin

Disinformation and Ad Accountability w/ Claire Atkin

Claire Atkin, co-founder of the brilliant non-profit Check My Ads, talks with Bryan about disinformation, ad accountability, and the steps you should be taking to make sure your brand is being seen wh...

6 Helmi 202236min

Is The IAB On Borrowed Time? + 4 more stories for Feb 4, 2022

Is The IAB On Borrowed Time? + 4 more stories for Feb 4, 2022

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify sta...

4 Helmi 20229min

Scattered To The Wind

Scattered To The Wind

Register for the Super Listeners webinar (free presentation on Feb 16)We WANT TO BE FREE: https://www.youtube.com/watch?v=xsHly9UuQ-ASupport the show at Buy Me A Coffee!See omnystudio.com/listener for...

4 Helmi 20228min

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