Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani

Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani

There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue they need to keep their visions going, by getting them good attr...

22 Elo 202127min

Wherever You Get Your Podcasts

Wherever You Get Your Podcasts

On this week's episode, Tom discusses the phrase, "listen to us wherever you get your podcasts." Is this the most effective thing we can say?Resources mentioned:Top 50 Podcast Ranker for Q2 2021: http...

20 Elo 202110min

How To Write Podcast Ads That Sell w/ Stew Redwine

How To Write Podcast Ads That Sell w/ Stew Redwine

What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out.Key Links: Stew Redwine of Oxford Road Article: https://soundsprofitable.com/update/copywriting-ads-that-sell ...

15 Elo 202151min

The Most Asked Question In Podcasting

The Most Asked Question In Podcasting

Graphs of all data discussed on this episode are at http://tomwebster.mediaSee omnystudio.com/listener for privacy information.

13 Elo 202122min

SP Profiles: Branded Podcasts w/ Dave Zohrob

SP Profiles: Branded Podcasts w/ Dave Zohrob

Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is sometimes overlooked because we're taught that what the comp...

8 Elo 202142min

How Dynamic Ad Insertion Actually Works w/ Brian Sherman

How Dynamic Ad Insertion Actually Works w/ Brian Sherman

We’ve been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this technology is the future of podcast ad tech, and how more people...

1 Elo 202127min

Sounds Profitable's Premium Blend w/Jason Sew Hoy

Sounds Profitable's Premium Blend w/Jason Sew Hoy

Are you listening to our Supercast Feed? Good! Are you not? Why not? It’s free! And Jason Sew Hoy is here to explain why joining the feed is good for you and us!Key Links: Jason Sew Hoy of Supercast ...

25 Heinä 202129min

Podcast Prefix Analytics Explained w/ Karo Chakhlasyan

Podcast Prefix Analytics Explained w/ Karo Chakhlasyan

How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for the everyman.Key Links: Karo Chakhlasyan of Chartable Art...

18 Heinä 202131min

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