Can American Podcasting Learn From France? w/ Sarah Toporoff
Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global ...
28 Maalis 202130min
The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom Barasso
IPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of India is showing us. What are we doing to access those 1...
21 Maalis 202125min
The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin Masse
Programmatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and outs of Programmatic Advertising with this episode.K...
14 Maalis 202128min
How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh
Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where their inventory would succeed. What’s the future o...
7 Maalis 202130min
Rotten to the Core: Do You Know Who's Listening to Your Podcast? w/ James Cridland
Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is being misidentified, and where does the industry g...
28 Helmi 202125min
What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help) w/ Mark Steadman
OPAWG is working to build tools to help create a more accessible podcasting community, and is working with creators to make high fees and gatekeeping a thing of the past.Key Links: Mark Steadman of P...
21 Helmi 202128min
Losing Your Cookies: Podcast Advertising and Digital Identity w/ Rishabh Jain
How does the loss of digital ID impact podcast advertising? Does it really matter for podcasting, or will evening the playing field between digital and podcast advertising impact how we gather data?Ke...
14 Helmi 202124min
The Wild West of Podcasting and the Apple Watch, w/ Dave Zohrob
Was the Apple Watch double dipping numbers on podcast downloads? Did the IAB do anything to fix it? Does the fix actually help?Key Links: Dave Zohrob of Chartable Article: https://soundsprofitable.c...
7 Helmi 202125min
