Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Jaksot(965)

Spotify’s Netflix Podcast Partnership, New EU Podcast Law, & More

Spotify’s Netflix Podcast Partnership, New EU Podcast Law, & More

Today in the business of podcasting: Spotify to air video podcasts on Netflix, LiveRead.io and Companion talk collaboration, students discuss AI generated podcasts, new EU law on political advertiseme...

14 Loka 20256min

Recapping Advertising Week NYC, Spotify's in ChatGPT, & More

Recapping Advertising Week NYC, Spotify's in ChatGPT, & More

Today in the business of podcasting: what happened at Advertising Week New York, Tom Webster talks parasocial relationships with podcast AI ads, Spotify is now integrated into ChatGPT queries, and an ...

10 Loka 202511min

Amazon DSP x Microsoft, Podcasting Without Borders, & More

Amazon DSP x Microsoft, Podcasting Without Borders, & More

Today in the business of podcasting: Amazon is taking over Microsoft's DSP, Tom Webster on how AI could be used to leverage existing parasocial relationships, a conversation with Acast CEO Greg Glenda...

9 Loka 20257min

Creators as Power Brokers, Companies Eye Audioboom, & More

Creators as Power Brokers, Companies Eye Audioboom, & More

Today in the business of podcasting: how creators are becoming power brokers at events like Advertising Week New York, Spotify talks the power of fandom, Twitch could be video podcasting's training gr...

8 Loka 20255min

ChatGPT Integrates Spotify, Alex Cooper Launches Ad Agency, & More

ChatGPT Integrates Spotify, Alex Cooper Launches Ad Agency, & More

Today in the business of podcasting: ChatGPT debuts Spotify integration, Alex Cooper's new creative agency lands Google as first client, and reflections on what new generative AI video tools mean for ...

7 Loka 20254min

Flightcast Launches, 8/10 Spaniards Listen to Podcasts, & More

Flightcast Launches, 8/10 Spaniards Listen to Podcasts, & More

Today in the business of podcasting: Flightcast debuts, ICE ads appearing more places that one wouldn't expect, PodcastOne's fiscal Q2 report is live, 8 out of 10 people in Spain listen to podcasts re...

6 Loka 20255min

Spotify on Amazon DSP, Podcast Movement Panels on YouTube, & More

Spotify on Amazon DSP, Podcast Movement Panels on YouTube, & More

This week in the business of podcasting: the Podcast Movement Archive is now live, Spotify names co-CEOs as Ek steps down, how to block bad ads, IAB Podcast Upfront developments, rise of the creator c...

3 Loka 202510min

Golden Globes Podcast Eligibility, Podcast Campaigns Bring Reach, & More

Golden Globes Podcast Eligibility, Podcast Campaigns Bring Reach, & More

This week in the business of podcasting: Podcast Movement 2025 panels are now live for free on YouTube, the 83rd Golden Globes eligibility only includes the top 25 podcasts for Best Podcast, shifting ...

2 Loka 20255min

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