Eyes Are Optional
What platforms record and what podcast consumers are actually doing can be two different things.New research from Edison Research introduces "Audio Primes" — the 22% of podcast consumers who listen to...
22 Huhti 8min
Netflix on Podcast Growth, March Ad Spend Stats, & More
Today in the business of podcasting:Netflix Co-CEO, President and Director Ted Sarandos called out podcasting as a bright spot in the company's Q1 2026 earnings, noting that internal data shows video ...
21 Huhti 5min
$8.4 Audio Ad Spend in 2025, YouTube Announces Shorts Limiter, & More
Today in the business of podcasting:The IAB, in partnership with PwC, reports that digital audio ad spend reached a record $8.4 billion in 2025, a 10.2% year-over-year increase, with podcast advertisi...
20 Huhti 6min
Netflix Podcasting Data, YouTube Updates Livestream Ads, & More
This week in the business of podcasting:Tom Webster previews the new Audio Primes 2026 report from Sounds Profitable, showing that audio-first podcast listeners are nearly twice as likely as video-fir...
17 Huhti 8min
Podcasting's Audio Primes, YouTube Limits Livestream Ads, & More
Today in the business of podcasting:Tom Webster's new Sounds Profitable piece previews the Audio Primes report, which finds audio-first podcast listeners are notably less receptive to AI-generated voi...
16 Huhti 6min
The AI Enthusiasm Gap: Listeners Vs. Watchers
A look at how audiences that consume media differently feel about AI generated voices.Sounds Profitable's new Audio Primes study reveals that podcast listeners who consume at least 75% of their conten...
16 Huhti 5min
Creator Economy Center @ Syracuse U, Brand Rules for Podcasting's Netflix Era, & More
Today in the business of podcasting:Magellan AI has published a case study with American Public Media showing how podcast attribution data transformed APM's advertiser conversations and helped the org...
15 Huhti 5min
Outsiders Buying Podcasts, Cloned Popular Show Art, & More
Today in the business of podcasting:The podcast industry is in another M&A cycle, but today's buyers look different from those who drove acquisitions in the pre-pandemic era. Rather than investing in ...
14 Huhti 6min
