2025 Audio Ad Forecast, YouTube's Place in Podcasting, & More
Today in the business of podcasting: a more nuanced look at YouTube's place in podcasting, Australia's ad market, the global ad forecast, and how Google AI is impacting search traffic. Find links to e...
11 Kesä 20255min
New Podcast Features @ WWDC, How a Podcast Promoted EuroMillions, & More
Today in the business of podcasting: Apple's announcements from WWDC, YouTube has backed off of removing videos via moderation, Acast boosted interestin EuroMillions with a podcast, and what the Creat...
10 Kesä 20256min
Podcasting's Programmatic Future, How Podcasts Use Patreon, @ More
Today in the business of podcasting: Sounds Profitable will be at Cannes Lions, Wondercraft co-founder Oskar Serrander explains Convo Mode using Convo Mode, Amazon adds private auctions to Prime Video...
9 Kesä 20257min
Audiences Trust Podcasts, HLS Could Upgrade RSS, & More
This week in the business of podcasting: Sound Profitable's latest study shows podcasting trust is at an all-time high, HLS could be the future of RSS, and NPR's CEO writes an open letter to Congress ...
6 Kesä 20258min
The Advertising Landscape, Australian Audio Engagement, & More
Today in the business of podcasting: Why podcasting's advertising advantage is bigger than we thought, The Trade Desk looks at audio's effectiveness in Australia, and Gartner has a new annual CMO surv...
5 Kesä 20255min
Why Podcasting’s Advertising Advantage Is Bigger Than We Thought
The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio ed...
5 Kesä 20258min
Podcasting's High Trust and Recall, NPR's Open Letter to Congress, & More
Today in the business of podcasting: Digiday covers Sounds Profitable's latest study, Spotify is prepping to add podcast inventory to their ad exchange, and NPR's CEO writes an open letter to Congress...
4 Kesä 20255min
Upgrading RSS with HLS, Kast Media's New CEO, & More
LAST CALL: Tomorrow at 2:00 p.m. EST the second chapter of The Advertising Landscape, the largest study of podcast advertising effectiveness in the U.S., will debut in a live webinar hosted by Tom Web...
3 Kesä 20256min
