Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(1089)

Spotify's Video Distribution Deals, Students Critique AI Podcasts, & More

Spotify's Video Distribution Deals, Students Critique AI Podcasts, & More

Today in the business of podcasting: Spotify distributes video podcasts to Netflix and Samsung TV Plus, LiveRead.io and Companion discuss their collaboration, NYU students discuss AI generated podcast...

17 Loka 20258min

Advertising to Advertisers, The Ringer 🔜 Samsung TVs, & More

Advertising to Advertisers, The Ringer 🔜 Samsung TVs, & More

Today in the business of podcasting: Spotify launches first FAST channel, ICE ads keep appearing on incongruous content in streaming services, advertisers advertise to advertisers at AWNY, an op-ed on...

16 Loka 20257min

What Makes Armchair Expert a Great Podcast

What Makes Armchair Expert a Great Podcast

A breakdown of the simple psychology behind Dax Shepard’s interview style.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article...

16 Loka 20255min

Measurement's Upfront Moment, $1,600 Netflix Subscribers, & More

Measurement's Upfront Moment, $1,600 Netflix Subscribers, & More

Today in the business of podcasting: Measurement is having a moment at IAB Upfronts, MrBeast launches clipping company, the divide with content creators and AI, Netflix's $1,600 subscribers, SSRS acqu...

15 Loka 20256min

Spotify’s Netflix Podcast Partnership, New EU Podcast Law, & More

Spotify’s Netflix Podcast Partnership, New EU Podcast Law, & More

Today in the business of podcasting: Spotify to air video podcasts on Netflix, LiveRead.io and Companion talk collaboration, students discuss AI generated podcasts, new EU law on political advertiseme...

14 Loka 20256min

Recapping Advertising Week NYC, Spotify's in ChatGPT, & More

Recapping Advertising Week NYC, Spotify's in ChatGPT, & More

Today in the business of podcasting: what happened at Advertising Week New York, Tom Webster talks parasocial relationships with podcast AI ads, Spotify is now integrated into ChatGPT queries, and an ...

10 Loka 202511min

Amazon DSP x Microsoft, Podcasting Without Borders, & More

Amazon DSP x Microsoft, Podcasting Without Borders, & More

Today in the business of podcasting: Amazon is taking over Microsoft's DSP, Tom Webster on how AI could be used to leverage existing parasocial relationships, a conversation with Acast CEO Greg Glenda...

9 Loka 20257min

Creators as Power Brokers, Companies Eye Audioboom, & More

Creators as Power Brokers, Companies Eye Audioboom, & More

Today in the business of podcasting: how creators are becoming power brokers at events like Advertising Week New York, Spotify talks the power of fandom, Twitch could be video podcasting's training gr...

8 Loka 20255min

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