Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(1090)

Ads on WhatsApp, SiriusXM on MMM, & More

Ads on WhatsApp, SiriusXM on MMM, & More

Today in the business of podcasting: Audion and xpln.ai's report shows blending digital audio with in-video audio increrease brand recall and message recall, Reuters and the University of Oxford have ...

17 Kesä 20257min

YouTube's Place in Podcasting, Telling Stories with Pixels, & More

YouTube's Place in Podcasting, Telling Stories with Pixels, & More

This week in the business of podcasting: Tom Webster talks tracking pixels, Paul Riismandel talks YouTube's place in podcasting, Amazon adds private auctions to Prime Video, and Apple adds some new fe...

13 Kesä 20258min

Mattresses and Metrics

Mattresses and Metrics

Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that.  Written and narrated by Tom Webster Edited by Bryan Ba...

12 Kesä 20259min

Spotify’s Rolling Out Transcripts, Podscribe Industry Rankings, & More

Spotify’s Rolling Out Transcripts, Podscribe Industry Rankings, & More

Today in a special episode of The Download we're covering nine stories rapid-fire in an "Oops, all Quick Hits" spectactular. As a result, you can find links to every piece mentioned here on SoundsProf...

12 Kesä 20254min

2025 Audio Ad Forecast, YouTube's Place in Podcasting, & More

2025 Audio Ad Forecast, YouTube's Place in Podcasting, & More

Today in the business of podcasting: a more nuanced look at YouTube's place in podcasting, Australia's ad market, the global ad forecast, and how Google AI is impacting search traffic. Find links to e...

11 Kesä 20255min

New Podcast Features @ WWDC, How a Podcast Promoted EuroMillions, & More

New Podcast Features @ WWDC, How a Podcast Promoted EuroMillions, & More

Today in the business of podcasting: Apple's announcements from WWDC, YouTube has backed off of removing videos via moderation, Acast boosted interestin EuroMillions with a podcast, and what the Creat...

10 Kesä 20256min

Podcasting's Programmatic Future, How Podcasts Use Patreon, @ More

Podcasting's Programmatic Future, How Podcasts Use Patreon, @ More

Today in the business of podcasting: Sounds Profitable will be at Cannes Lions, Wondercraft co-founder Oskar Serrander explains Convo Mode using Convo Mode, Amazon adds private auctions to Prime Video...

9 Kesä 20257min

Audiences Trust Podcasts, HLS Could Upgrade RSS, & More

Audiences Trust Podcasts, HLS Could Upgrade RSS, & More

This week in the business of podcasting: Sound Profitable's latest study shows podcasting trust is at an all-time high, HLS could be the future of RSS, and NPR's CEO writes an open letter to Congress ...

6 Kesä 20258min

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