Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(1049)

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Here's what you need to know for today in the business of podcasting: the debate around ads on streaming, YouTube ads a Podcast tab, and the house of insights.Find links to every article mentioned and...

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A Real Saab Story About Podcasting

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As podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon...

19 Maalis 20259min

ABC Invests in True Crime, Integrated AI Podcast Segments, & More

ABC Invests in True Crime, Integrated AI Podcast Segments, & More

Here's what you need to know for today in the business of podcasting: ad forecast revisions, no escape from AI, and behind the YouTube curtain.Find links to every article mentioned and the full write-...

18 Maalis 20254min

Super Spenders in Audio, Podcasters vs. Influencers, & More

Super Spenders in Audio, Podcasters vs. Influencers, & More

Here's what you need to know for today in the business of podcasting: super fans are super spenders, podcasters vs influencers, and YouTube shorts grow further.Find links to every article mentioned an...

17 Maalis 20254min

Brand Fans Promote Podcasting, SXSW 2025 Recap, & More

Brand Fans Promote Podcasting, SXSW 2025 Recap, & More

Here's what you need to know for this week in the business of podcasting: how brand fans listen, making podcasts stickier, and the creator economy at SXSW.Find links to every article mentioned and the...

14 Maalis 20259min

Podcasting 3.0

Podcasting 3.0

The industry has come a long way, but the podcast consumption experience hasn’t and is starting to show why we need a more ‘one button experience’ if we want to grow the audience pool. Written and nar...

13 Maalis 202513min

Podcasting's ➡️ Problem, Bundling Subscriptions, & More

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Here's what you need to know for today in the business of podcasting: commercial audio reaches critical mass, the power of branded podcasts, and ad supported streaming.Find links to every article ment...

13 Maalis 20255min

Video Influencer Upfronts, Spotify Producing Audiobooks, & More

Video Influencer Upfronts, Spotify Producing Audiobooks, & More

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12 Maalis 20254min

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