Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(1090)

Advertisers 🧱 The Oscars, Podcasting OK in UK, & More

Advertisers 🧱 The Oscars, Podcasting OK in UK, & More

Here's what you need to know for today in the business of podcasting: a MIDAS report, cost-cutting in podcasting, and advertisers block the Oscars.Find links to every article mentioned and the full wr...

3 Maalis 20257min

🔎 News Podcast Listeners, Looking @ On Air Fest 2025, & More

🔎 News Podcast Listeners, Looking @ On Air Fest 2025, & More

Here's what you need to know for this week in the business of podcasting: a look at the News podcast listener, reviewing On Air Fest 2025, and solving subscriber churn. Find links to every article men...

28 Helmi 202510min

Australian Audio Performance, Updating YouTube's Midrolls, & More

Australian Audio Performance, Updating YouTube's Midrolls, & More

Here's what you need to know for today in the business of podcasting: Aussie audio roundup, YouTube tweaks midroll, and indie agencies bet on tech.Find links to every article mentioned and the full wr...

27 Helmi 20254min

Looking @ News Podcast Audiences, Combating Podcast Churn, & More

Looking @ News Podcast Audiences, Combating Podcast Churn, & More

Here's what you need to know for today in the business of podcasting: solving subscriber churn, ad click efficiency, and industry opportunities.Find links to every article mentioned and the full write...

26 Helmi 20255min

Recapping On Air Fest 2025

Recapping On Air Fest 2025

Gavin Gaddis recaps their On Air Fest experience and reflects on the importance of carrying the flame for podcasting. Written and narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Sounds ...

26 Helmi 20259min

Performance ⚖️ Brand, Securing Authentic Celeb Partnerships, & More

Performance ⚖️ Brand, Securing Authentic Celeb Partnerships, & More

Here's what you need to know for today in the business of podcasting: the new Shorts ecosystem, the rise of alt measurement, and the evolution of brand partnerships.Find links to every article mention...

25 Helmi 20253min

Podcast-Friendly YouTube Premium, Podcasts on BBC.com, & More

Podcast-Friendly YouTube Premium, Podcasts on BBC.com, & More

Here's what you need to know for today in the business of podcasting: YouTube's new tier, brand safety relevance, and big moves from the BBC.Find links to every article mentioned and the full write-up...

24 Helmi 20254min

Potential Podcast Paywalls, Reading UK Ranker, & More

Potential Podcast Paywalls, Reading UK Ranker, & More

Here's what you need to know for this week in the business of podcasting: examining podcasting by zip codes, branded podcast performance and measuring that performance, and on Wondery and SirirusXM op...

21 Helmi 20256min

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