The Subtle Key to Podcasting's Persuasiveness
Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical level. Written by Tom Webster Edited by Bryan Barletta...
14 Helmi 202411min
Branded Content Surging, Building Authentic Multicultural Ads, & more
Here's what you need to know for today in the business of podcasting: Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren VetranoMost publishers grew th...
13 Helmi 20245min
Gen Z Ad Appeal, Slate's Podcast Success, Acast on Apple, & More
Here's what you need to know for today in the business of podcasting: Acast expects short-term impact on listens from Apple update by Ella SagarThis Year’s Super Bowl Is All About Reaching Gen Z by Al...
12 Helmi 20244min
What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More
Here's what you need to know for this week in the business of podcasting:The following stories feature reporting specifically by The Download: How Much Podcasting Does a 30 Second Super Bowl Spot Buy?...
9 Helmi 20249min
2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More
Here's what you need to know for today in the business of podcasting: The Trade Desk Plans To Lowball SSP Floor PricesPodcast benchmarking: How did your downloads compare in 2023? By Sharon TaylorThe ...
8 Helmi 20245min
Bumper's Podcast X-Ray, Brand Advertising Growing, More Podcast Investments, & More
Here's what you need to know for today in the business of podcasting: More than a third of marketers will increase their brand marketing investments this year by Meaghan YuenMeet Podcast X-Ray by Dan ...
7 Helmi 20244min
Reintroducing Podcasting
If someone peeked into podcasting in the late 2010s, they would’ve seen an industry in ad tech infancy in comparison to podcasting’s capabilities now. The official Podcasting Sound Summit at SXSW will...
7 Helmi 20246min
What $7m Buys in Podcasting, YouTube Outpaces Netflix, Spotify Q4 Earnings, & More
Here's what you need to know for today in the business of podcasting: Netflix's Threat Isn't in Hollywood. It's YouTube by Entertainment Strategy GuyHere’s what a $7M, 30-second Super Bowl ad can purc...
6 Helmi 20244min
