Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(1050)

Meet Your New Co-Host

Meet Your New Co-Host

A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure. Written by Tom ...

21 Helmi 20248min

Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More

Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More

Here's what you need to know for today in the business of podcasting: Edward Fuller writes about how to take full advantage of the podcast-heavy SXSW sessions this year, why NPR's Collin Campbell sees...

20 Helmi 20244min

Spreaker's Supporter Club, Spotify entre dans ACPM, & more

Spreaker's Supporter Club, Spotify entre dans ACPM, & more

Here's what you need to know from today in the business of podcasting. Spreaker introduces new Supporters Club, Quill publishes 2024 Marketing Trends Report, Spotify embraces French podcasting, Busine...

19 Helmi 20244min

Super Bowl Special, Brand Marketing Growth, Slate's Best Year, & More

Super Bowl Special, Brand Marketing Growth, Slate's Best Year, & More

This week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content was on the rise as new ad product growth in 2023, a...

16 Helmi 202410min

Pepsi Goes Wide, Sports Fans Love Video Podcasts, & More

Pepsi Goes Wide, Sports Fans Love Video Podcasts, & More

Here's what you need to know for today in the business of podcasting: Analysis Shows How Important Digital Audio Is Becoming For RetailersPepsi sat out the Super Bowl broadcast this year. That’s becau...

15 Helmi 20245min

Taylor Swift’s Podcast Influence, Upper Funnel Success, & More

Taylor Swift’s Podcast Influence, Upper Funnel Success, & More

Here's what you need to know for today in the business of podcasting: Most B2B content marketers have trouble creating the right content for their audience by Meaghan YuenThe Value of Measuring the Up...

14 Helmi 20244min

The Subtle Key to Podcasting's Persuasiveness

The Subtle Key to Podcasting's Persuasiveness

Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical level. Written by Tom Webster Edited by Bryan Barletta...

14 Helmi 202411min

Branded Content Surging, Building Authentic Multicultural Ads, & more

Branded Content Surging, Building Authentic Multicultural Ads, & more

Here's what you need to know for today in the business of podcasting: Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren VetranoMost publishers grew th...

13 Helmi 20245min

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