Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls
Here's what you need to know for today in the business of podcasting:Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan BarlettaAmbassador Ads are going away.The Untapped Potential of A...
11 Tammi 20244min
RSS Live on YouTube, 2023's Average CPM, Podcast Execs on 2024 & More
Here's what you need to know for today in the business of podcasting: YouTube officially allows creators to publish podcasts via RSS feeds by Reem MakariAfter a tough year, podcast execs say 2024 will...
10 Tammi 20244min
NPR's Brand Safety, SXM's Mood Ring, COPPA on Contextual, & More.
Here's what you need to know for today in the business of podcasting: Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than General Population of News PodcastingContent Mood Target...
9 Tammi 20244min
Podcasters in Pajamas, SXM's Research Roundup, Cumulus Signs BiggerPockets & More.
Here's what you need to know for today in the business of podcasting: Streaming audio twice as “authentic” than TV for advertisers. Podcasts? Nine times. by Brad HilliOS 17, a writeup by Pete Birsinge...
8 Tammi 20245min
Christmas Sports Sold Out, YouTube and Co-Measurement, SmartLess' Big Business, & More
Here's what you need to know for today in the business of podcasting: Disney nearly sold out Christmas sports ad space in early December.Simplecast Announces YouTube IntegrationSmartLess Proved Celeb ...
22 Joulu 20236min
Simplecast's YouTube Integration, Barbie's Lessons for 2024, Netflix's Data Dump, & More
Here's what you need to know for today in the business of podcasting:Simplecast adds YouTube integration for automatic uploads by Adam ShepherdWhat marketers need to learn from breakthrough brand IP l...
21 Joulu 20234min
Seasonal Podcast Ad Strategy, Streaming Audiobook Royalty Concerns, 2024 Agency Trends, & More
Here's what you need to know for today in the business of podcasting: Welcome to the ad-free internetSpotify's Push Into Audiobooks Sparks Concern Among Authors by Ashley CarmanThe Crucial Timing of A...
20 Joulu 20234min
IAB Creator Economy Study, YouTube Postpones Co-Viewing, 2024 Ad Trends, & More
Here's what you need to know for today in the business of podcasting: IAB Releases First-of-Its-Kind Research Report on the Creator Economy Advertising OpportunityWhat Worked in 2023: Brands in Podcas...
19 Joulu 20234min
