Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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The Download for August 8th, 2023

The Download for August 8th, 2023

Here's what you need to know for today in the business of podcasting: “True potential” in Sirius XM podcast biz by Brad HillWhy concerns of influencer marketing oversaturation are overblown by Kristin...

8 Elo 20234min

The Download for August 7th, 2023

The Download for August 7th, 2023

Here's what you need to know in the business of podcasting for August 7th. Why some publishers are reducing their podcast slate to try to grow their audio businessesMagnite And FreeWheel Link Up In Th...

7 Elo 20234min

Audio Ads Outperform Video for Attention & 2 Other Stories

Audio Ads Outperform Video for Attention & 2 Other Stories

This week's stories: Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The ad slowdown (or lack thereof) gives the industry reason to hopethe kids podcast listener reportQ...

4 Elo 20237min

The Download for August 3rd, 2023

The Download for August 3rd, 2023

Here's what you need to know for Thursday, August 3rd.Inside Audio Marketing - Katz: Target Consumers With Messages That Relate To Where They Listen To Radio.RainNews - Quantifying brand marketing unc...

3 Elo 20233min

The Download for August 2nd, 2023

The Download for August 2nd, 2023

Here's what you need to know for Wednesday, August 2nd. Podcast Company Realm Acquires Kid-Focused Pinna as Industry Consolidates by Ashley CarmanSiriusXM is betting big on its next-gen app by Amrita ...

2 Elo 20234min

Introducing The Download

Introducing The Download

Bryan announces the newest evolution of The Download: a daily newsletter covering the essential news for the business of podcasting.Credits: Written by Bryan Barletta Edited by Tom Webster Audio edite...

2 Elo 20239min

The Download for August 1st, 2023

The Download for August 1st, 2023

This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting, brought to you by Spreaker from iHeart. Here’s what you need to know for today, Tue...

1 Elo 20234min

Podcast Listeners Likely Skip Radio Ads & 2 Other Stories

Podcast Listeners Likely Skip Radio Ads & 2 Other Stories

Stories covered: The Fully-Produced Podcast Ad: Are we leaving attention on the table?Spotify's Q2 Earnings CallYour favorite TV rewatch podcast is here to stay - but don’t expect any new ones. Quick ...

28 Heinä 20237min

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