Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Bringing More to the Table

Bringing More to the Table

Continuing Sounds Profitable’s mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series. Get in touch to learn more about the Business Leaders Summit at The...

25 Huhti 20237min

Blocklists Continue to Hurt News, & 3 Other Stories

Blocklists Continue to Hurt News, & 3 Other Stories

This week's stories: ‘They are blatantly blocking news’: Confessions of a programmatic sales lead on brand safety filters’ impact on publishers’ direct-sold ads Pew Research publishes Podcasts as a S...

20 Huhti 202310min

April is Adopt-a-Listener Month: A Conversation with Lauren Passell

April is Adopt-a-Listener Month: A Conversation with Lauren Passell

Did you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio...

19 Huhti 202340min

S&P Revises Ad Spend Prediction & 2 Other Stories

S&P Revises Ad Spend Prediction & 2 Other Stories

Discussed this week:Ad Spend in the US will grow more than initially expected this year, per S&P. How brands can tailor their audio ads to target “co-listeners”Why news outlets are putting their podca...

13 Huhti 20239min

Radiodays Europe Recap: Trends, Highlights, and Research

Radiodays Europe Recap: Trends, Highlights, and Research

In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. They discuss the expo hall, the presentation they attended, trends they ide...

12 Huhti 202329min

How to Murder a Podcast

How to Murder a Podcast

This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found.Contact for information about Business L...

11 Huhti 202317min

AMERICA Act Aims to Regulate Big Ad Tech & 2 Other Stories

AMERICA Act Aims to Regulate Big Ad Tech & 2 Other Stories

This week on The Download: AMERICA bill aims to regulate big ad tech Publishers find Q1 numbers not as bad as forecasted A deep dive into podcasting in South Korea Quick Hits: Submissions for the Digi...

6 Huhti 202310min

RIP Baked-In Ads

RIP Baked-In Ads

Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting ...

5 Huhti 20237min

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