
CEO Playbook #12 - POLITICAL COMMUNICATIONS
The increasingly visibility of CEOs and businesses means that they will inevitably find themselves in the trickiest of all public discourses – politics. Wading into politics can bring benefits, of cou...
27 Syys 201919min

CEO Playbook #11 - THE PODCAST EPISODE
On this week’s episode of the podcast we dive deep into … podcasting? Podcasts seem to be everywhere these days. In fact, it is estimated that 1 in 5 Germans listen to a podcast regularly, a signific...
20 Syys 201926min

CEO Playbook #10 - RE-INTERPRETING FINANCIAL COMMUNICATIONS
Talking about finances is an inescapable part of being a CEO, whether it is reporting on profit margins or convincing new investors to put their money into the company. It can be a tricky and sensitiv...
13 Syys 201915min

CEO Playbook #9 - CRISIS COMMUNICATIONS: Keep Calm and Communicate
A crisis is by definition an extraordinary circumstance presenting daunting challenges. Crisis communications can be hard to get right. Even though, it is arguably the most important aspect of communi...
6 Syys 201923min

CEO Playbook #8 - CAMPAIGNING
Getting people's attention is hard. Everyone is vying for our attention across traditional and digital media. Businesses, non-profits, and political candidates are now doubling down on campaigns to cu...
30 Elo 201925min

CEO Playbook #7 - MASTERING INTERNAL COMMUNICATIONS
Communications is not just about the message that we send to the wider world. Internal communications are equally important, if not more so. Good communications internally lead to good company culture...
23 Elo 201924min

CEO Playbook #6 - SPEAKING WITH IMPACT
Today, the expectations for CEO communications are higher than ever. Maybe it’s the TED effect or the fact that we tend to centre our focus on the individual rather than the organization. But all eyes...
16 Elo 201926min

CEO Playbook #5 - TALKING TO THE MEDIA
The way we consume media has changed radically in the last decade. Newspapers and TV news are being supplanted by social media, blogs, newsletters and podcasts. Journalistic output is greater than eve...
9 Elo 201929min



















