Sports Loft Podcast

On the Sports Loft podcast, we talk to the founders and CEOs of the most exciting tech companies that can be applied to the sports industry. We discuss the companies they are building, the problems they are solving and their vision for the future of sports & media.

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Bouncing back: the resilience of live sports events

Bouncing back: the resilience of live sports events

Across Europe and the United States, sports events are selling out. If venues seem packed, it’s because they are: the UK cumulative attendance record was broken last year with 76.2 million people atte...

24 Tammi 202347min

US soccer post-World Cup, ChatGPT and the growth of DTC

US soccer post-World Cup, ChatGPT and the growth of DTC

This year's World Cup might be about to reach its crescendo, but at Sports Loft we're already looking ahead. In this week's roundtable podcast, with an eye on the 2026 World Cup, we ask whether the US...

14 Joulu 202244min

Reviewing our 2022 predictions and forecasting 2023

Reviewing our 2022 predictions and forecasting 2023

Each winter our head of strategy, Andy Selby, sits down with his crystal ball, a highlights video of Hull City’s 13/14 season and a hefty body of research, to predict the major trends that will impact...

29 Marras 202246min

The pros and cons of hiring talent from big tech

The pros and cons of hiring talent from big tech

Kicking off a new series on the podcast, we brought in two of our members' CEOs, plus a bonafide industry expert, to discuss some of the key topics to have hit their in-tray this week. Regular host Ya...

17 Marras 202239min

Kiki Mills Johnston: supporting female founders, athletes and investors

Kiki Mills Johnston: supporting female founders, athletes and investors

Kiki Mills Johnston is full of admiration for founders. "They just see through blockades," she says. "They see how to cross mountains and figure out how to get things done. That's why we do this job –...

31 Loka 202242min

Investing where sports connects with the world

Investing where sports connects with the world

Our 'Investor's View' series continues this week with Nikhil Bahel, managing partner at Elysian Park Ventures. Nikhil heads up Elysian’s London base, with the goal of broadening the footprint and hori...

18 Loka 202231min

Move.ai – where artificial intelligence meets the metaverse

Move.ai – where artificial intelligence meets the metaverse

Imagine being able to exactly capture how Ronaldo steps over the ball in the World Cup final, how Serena Williams serves during a crucial Wimbledon set, or how McIlroy tees off at the US Open. Now ima...

3 Loka 202239min

The nuances of growth stage investment, with Jasmine Robinson

The nuances of growth stage investment, with Jasmine Robinson

The fourth in our 'Investor's View' series welcomes Sports Loft advisory board member and partner at Causeway, Jasmine Robinson, enabling us to dive into how growth-stage venture capital differs to ea...

20 Syys 202233min

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