Such A Vibe Podcast

Such A Vibe is a podcast about the strategy behind culturally magnetic brands, founder-led companies, and the details that make people feel something.

Hosted by brand strategist and creative director Kate Obert, this show explores the intersection of perception, psychology, positioning, growth, aesthetics, hospitality, founder presence, and brand experience — and how those things shape the way brands scale, build trust, and influence culture.

Some episodes are solo strategic riffs. Others are conversations with founders, creatives, operators, and people building brands with real emotional resonance and staying power.

Because the strongest brands aren’t just seen.

They’re felt.

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7: Ditch the Overwhelm: Easy Podcasting & A Unique Instagram Strategy

7: Ditch the Overwhelm: Easy Podcasting & A Unique Instagram Strategy

Join me for a laid-back chat by the pool as we dive into the exact process I use for podcasting. After feeling overwhelmed for years by how it "had to be done," I decided to embrace my own way—keeping...

17 Kesä 202415min

6: Beyond Neutrals: Harnessing Color for Impact and Confidence

6: Beyond Neutrals: Harnessing Color for Impact and Confidence

In this episode, I share my insights on the transformative power of color in personal style and branding. Recorded during my alone time in the car, I discuss the importance of moving away from neutral...

8 Kesä 202418min

5: Get An ROI From Getting Your Nails Done

5: Get An ROI From Getting Your Nails Done

Today I'm sharing the way I think about getting my nails done. Like everything else I do, this aesthetic experience has a very specific strategy that I dive into on this episode. I talk about how choo...

8 Kesä 20249min

4: 3 Steps To Figuring Out Your Unique Value Proposition

4: 3 Steps To Figuring Out Your Unique Value Proposition

In this episode, we dive into the importance of personal branding and introduce my signature three-step reflection system, the Image Challenge. I added a free worksheet HERE with all of the exercises ...

8 Kesä 20248min

3: How To Find Your Style & Vibe

3: How To Find Your Style & Vibe

This episode is all about helping you discover your unique vibe. If you've ever felt frustrated or confused about your brand, this is the episode for you. I'm giving you two of my signature exercises ...

8 Kesä 202417min

2: 3 Simple Changes for a Cohesive Aesthetic in Your Kitchen

2: 3 Simple Changes for a Cohesive Aesthetic in Your Kitchen

Living life as such a vibe means being intentional about every element of your life, especially the moments that feel mundane. For me, that was my kitchen experience... so today I'm walking you throug...

7 Kesä 20247min

1: WTF is Such A Vibe?

1: WTF is Such A Vibe?

In this introductory episode, I delve into what it means to be "such a vibe" and what you can expect from future episodes. I'll be talking about the importance of intentional choices in fashion, brand...

7 Kesä 202411min

Unlocking Your Ultimate Vibe: Style, Confidence, and Cohesion

Unlocking Your Ultimate Vibe: Style, Confidence, and Cohesion

Welcome to the Such a Vibe podcast! I'm Kate Obert, your host, and I'm here to help you become such a vibe. As a brand consultant and stylist, my gift is helping you figure out your identity and style...

6 Kesä 202441s

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