Sweat Equity
Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.

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Jaksot(124)

This Running Brand Is Disrupting Nike & Adidas?! Bandit Running "Unsponsored" + Run Club Marketing

This Running Brand Is Disrupting Nike & Adidas?! Bandit Running "Unsponsored" + Run Club Marketing

Episode 36 is another banger. Alex dives into Bandit Running's disruptive marketing tactic that made them the most talked about brand at the Olympic trials and how your brand can learn from it. Brian ...

16 Heinä 202444min

How This Brand’s Content Playbook Drives 450K Monthly Site Visits

How This Brand’s Content Playbook Drives 450K Monthly Site Visits

In episode 35, Brian breaks down clothing brand Derschutze's viral "skit" content strategy. Alex dives into building your content playbook from A-Z, including 30-day sprint testing strategies, and cre...

9 Heinä 202453min

Develop Your Brand Content Playbook in 48 Mins

Develop Your Brand Content Playbook in 48 Mins

In episode 34, Alex and Brian take a deep dive into the essentials of brand content strategy. Alex breaks down key components like audience personas vs customer personas, content types based off the c...

2 Heinä 202448min

35 Mins to Develop Your Founder Brand Content Playbook

35 Mins to Develop Your Founder Brand Content Playbook

In episode 33, Alex and Brian dig into creating a founder brand playbook. Alex talks about which media channels work best at different stages—like top-of-funnel, middle-of-funnel, and bottom-of-funnel...

25 Kesä 202435min

How This Gum Brand Did $1M with 3 TikTok's

How This Gum Brand Did $1M with 3 TikTok's

In episode 32, Alex and Brian dive deep into the world of content strategy. Starting with a quick breakdown of Poorboy coffee and a comparison of summer moon coffee. Then breaking down the ON partners...

18 Kesä 202459min

Breaking Down Liquid IV's Product Launch Framework

Breaking Down Liquid IV's Product Launch Framework

In Episode 31, Alex and Brian dive into product launch strategies. They dissect two brands who totally nailed their product launches (Puresport, Liquid IV) and reveal the strategic decisions that led...

11 Kesä 202452min

How Dupe.com Gained 32 Million Views in 60 Days

How Dupe.com Gained 32 Million Views in 60 Days

In episode 30, Alex and Brian pull up seats to drop serious knowledge bombs about content marketing and strategy. Alex spills the tea on his fresh pitch process that netted him a cool 30K followers in...

4 Kesä 202453min

How Strava Grew To $300M In Revenue

How Strava Grew To $300M In Revenue

In this episode, we're breaking down how Strave became the #1 social app for athletes. And their strategy to gain 150M+ users and generate $300M in revenue.Then Brian breaks down how to build an agenc...

21 Touko 202449min

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