Sweat Equity
Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.

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Create a Perfect Content Strategy in 49 Minutes

Create a Perfect Content Strategy in 49 Minutes

2025 is the year to revolutionize your content—that’s why in this episode we explore the hottest up-and-coming strategies.From creating cohesive brand narratives to leveraging AI-driven marketing tool...

31 Joulu 202449min

5 Brand Social Trends You Need To Know For 2025 Ft. Oren John

5 Brand Social Trends You Need To Know For 2025 Ft. Oren John

In episode 59, Alex and Oren John come together for an engaging discussion on the crucial social trends that every brand must leverage to achieve growth in 2025. They delve into innovative strategies,...

24 Joulu 202425min

How to Build A Cult Following In 2025

How to Build A Cult Following In 2025

Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives and establishing a strong mission to leveraging en...

17 Joulu 202443min

How to Build an Ecommerce Brand in 2025 (FROM 0-$100M) with Oren John

How to Build an Ecommerce Brand in 2025 (FROM 0-$100M) with Oren John

Oren John returns to Sweat Equity to share how his streetwear brand, Valuable Studios is striving to stand out in 2025. From finding product-market fit to crafting a cohesive brand story and balancing...

10 Joulu 20241h 8min

Everything Your Brand Needs To Go Viral In 2025

Everything Your Brand Needs To Go Viral In 2025

In this episode, we're talking all about how brands tell stories and build worlds, with a special focus on streetwear and music marketing.We break down Kody Phillips' clever Black Friday skit strategy...

3 Joulu 202431min

Everything You Need to Start a 100K Per Month TikTok Shop in 2025

Everything You Need to Start a 100K Per Month TikTok Shop in 2025

TikTok Shop isn’t just a platform; it’s a goldmine if you know the right moves.In this episode, we share step-by-step strategies for growing your sales, from hero SKUs and gamified incentives to leve...

26 Marras 202442min

If I Started Creating Content As a Brand In 2025, I'd Do This

If I Started Creating Content As a Brand In 2025, I'd Do This

What makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges to cause-driven marketing, this episode is all about standing out and...

19 Marras 202436min

I've Worked With 35,000+ Influencers - Here's what you need to know

I've Worked With 35,000+ Influencers - Here's what you need to know

In this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use communities and creative incentives to drive real ROI...

12 Marras 202433min

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