Are Strategy Frameworks Dumb? - Joe Burns, Group Strategy Director, Quality Meats Creative
Joe was Head of Strategy at BBH in New York but decided to go to an indie shop Quality Meats as a Group Strategy Director. We discuss this move as well as a survey that suggested a lot of strategists...
13 Touko 202443min
The Daily Challenges Facing Good Comms Planning - Mani Schlisser, OBERLAND
Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day. In this chat, we talk about Comms Planning 101 but also get into t...
6 Touko 202438min
A World Champion Of The Cannes Young Lions Plus A Contender - Monika Farkašová, David Cerveny
Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring. The Young Lions takes the best young talent from around the world and pi...
29 Huhti 202435min
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy - Dr Anastasia Karklina Gabriel
Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy". Having earned a PhD, Anastasia has consulted for many ...
22 Huhti 202438min
Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory
Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen". In it, we discuss why workshops are being forced on everyone right now, how this isn't always a goo...
17 Huhti 202438min
Top Ten Strategist Traits - Live From Hell's Kitchen
You can find out about our upcoming masterclasses at http://www.sweathead.com Mark is here: http://www.instagram.com/markpollard
15 Huhti 202438min
How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro
Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas. It's relatively r...
1 Huhti 202444min
The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty
Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop wo...
25 Maalis 202438min
