
The Search Of Strategy - Michael King, CEO
Rapper-turned-search specialist Michael King knows a thing or six about search - what the search engines pay attention to, missteps advertising agencies make when showing search data, and whether and ...
29 Kesä 201849min

Spend Your Privilege - Sarah Moran, CEO
Girl Geek Academy Co-Founder and CEO Sarah Moran is on a mission. With her team, she's aiming to teach technology to 1,000,000 women by 2025. The greater goal is to ensure that the Internet of the fut...
27 Kesä 20181h 12min

How To Do Account Planning - Mark Pollard
In 2010, I wrote an article about how to do account planning. For the 25th episode of Sweathead, I thought I'd read it to you and add a little extra context (but not too much). Over 90,000 people hav...
14 Kesä 201822min

Turn Your Data Wars Into Wrestles - Tony Clement
Tony Clement has worked data in agencies in Sydney, London, and New York. We've worked together in two of these places - Leo Burnett in Sydney about a decade ago and then at Brooklyn's Big Spaceship. ...
8 Kesä 201858min

Work The Angles - Tony Effik, Strategist
Tony Effik is SVP, Client Strategy at NBCUniversal and an adjunct assistant professor at Columbia University. Before, he ran Media & Connections at R/GA and he was CSO of Publicis. Big titles. The th...
5 Kesä 201850min

Planning Is For Punks - Gareth Kay, CSO
Gareth Kay co-founded Chapter after a stint as CSO of Goodby, Silverstein & Partners and leading planning at Modernista! in Boston. However, he's originally from England where he achieved a MA in Ph...
1 Kesä 201838min

Respect Words, Respect Writers - Vikki Ross, Copywriter
Vikki Ross copywrites. That means she finds words for brands to help those brands express themselves in ways that are unique and compelling. Vikki Ross also trains, mentors, and judges. She does the...
31 Touko 201840min

Why You Aren't Getting Ahead - Dr Kasey Windels, Academic
Why have so few women progressed into senior roles within creative departments? Dr Kasey Windels has researched this. In 2008, she analyzed the 1984, 1994, and 2004 issues of the Communication Arts ...
29 Touko 201850min



















