The 80/20 Principle
Tech and AI recommendations for solo and small-firm lawyers. The 20% that actually matters, not the hype and shiny objects that don't. Hosted by Ernie Svenson — a former big-firm litigator turned solo, then coach to lawyers learning technology. He's been doing this for 20+ years. Episodes are short and practical. Tool reviews, AI explainers, and stories from coaching lawyers — focused on what's worth your time and what isn't. Beyond the podcast, Ernie runs a private community called the Inner Circle — a collective R&D department for solo and small-firm lawyers who can't build one alone. To learn more visit: https://ernietheattorney.net/

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125: Case Study - Attorney Pete Clancy

125: Case Study - Attorney Pete Clancy

After doing commercial litigation in an Oakland law firm, Pete Clancy and his wife started their own personal injury law firm. Pete is a member of the San Francisco Trial Lawyers Association where he ...

10 Marras 202046min

124: Low-Cost Outsourcing

124: Low-Cost Outsourcing

In his law practice, Joey helps entrepreneurs protect their brands by securing trademarks. And he's also a brand strategist and entrepreneur. In this episode, he and Ernie talk about how he is able to...

3 Marras 20201h

123: E-Discovery Opportunities

123: E-Discovery Opportunities

Andy Wilson is the CEO of Logikcull, an e-discovery company that (in his words) aims to "democratize the process of discovery." With over 1,300 law firm clients, Logikcull has been responsible for hel...

27 Loka 202048min

122: The Tax Terminator

122: The Tax Terminator

Larry Weinstein understands the special needs of lawyers and helps them create clever tax plans to save more money. As he points out "the less you pay in unnecessary taxes, the more money you can inve...

20 Loka 202057min

121: Mind Over Law

121: Mind Over Law

Lexlee Overton became a trial lawyer just like her dad, but then found herself anxiety-ridden and suffering from what she terms "trial psychosis." She learned to overcome her stress and turned to help...

13 Loka 202051min

120: People Over Technology

120: People Over Technology

Visionary attorney Matt Homann shares insights garnered from practicing law as a solo lawyer, and as a consultant who now helps businesses innovate in practical ways. Among the topics discussed are th...

6 Loka 202059min

119: How Small Things Make a Big Difference

119: How Small Things Make a Big Difference

There are three important things to leverage to make your law business easier to manage: (1) The Tetris Business Model; (2) the power of short phrases, single words and even single letters; and (3) th...

29 Syys 202040min

118: How to Get Free Advertising Online

118: How to Get Free Advertising Online

Below are the resources Ernie discussed in this episode. How to use free online "billboards" to market your practice, blog post by Ernie (summarizes the points covered in the podcast) Loom video dem...

22 Syys 202033min

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