The 80/20 Principle
Tech and AI recommendations for solo and small-firm lawyers. The 20% that actually matters, not the hype and shiny objects that don't. Hosted by Ernie Svenson — a former big-firm litigator turned solo, then coach to lawyers learning technology. He's been doing this for 20+ years. Episodes are short and practical. Tool reviews, AI explainers, and stories from coaching lawyers — focused on what's worth your time and what isn't. Beyond the podcast, Ernie runs a private community called the Inner Circle — a collective R&D department for solo and small-firm lawyers who can't build one alone. To learn more visit: https://ernietheattorney.net/

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Episode 9 - Automation

Episode 9 - Automation

Automation is the key to exponential efficiency, but you need to approach it systematically. Simple automation is easy to set up and fine-tune. But complex automation will require the help of a trustw...

14 Elo 20187min

Episode 8: Use Systems To Make Your Practice Run Smoothly

Episode 8: Use Systems To Make Your Practice Run Smoothly

Systems are the key to a smooth-running law practice. You need to develop systems with ruthless discipline, and you'll find it's well worth the effort. Your work (and the work of others in your firm) ...

7 Elo 20185min

Episode 7: Direct Response Marketing

Episode 7: Direct Response Marketing

Building trust with people that have never met you (or who barely know you) is excruciatingly difficult. But it can be done using a time-tested method called Direct Response Marketing. Most lawyers ha...

31 Heinä 20189min

Episode 6: Referral Marketing is the Most Powerful Kind

Episode 6: Referral Marketing is the Most Powerful Kind

Referral marketing is the most powerful kind of marketing. Some people call it "networking," or "word-of-mouth" marketing. The reason it's powerful is that it works with the trust you've already culti...

24 Heinä 20189min

Episode 5: How to Market Your Practice (Basic Principles of Trust-Building)

Episode 5: How to Market Your Practice (Basic Principles of Trust-Building)

If you want to attract a steady stream of great clients you absolutely must understand how to establish trust and then build it up. Most lawyers do not understand this, which is why they fail in marke...

17 Heinä 201812min

Episode 4: Finding Top-Notch Consultants

Episode 4: Finding Top-Notch Consultants

To build a successful practice you'll need outside guidance from consultants who can you help you with business strategy, technology and marketing. But finding the best people is challenging. In this ...

17 Heinä 201814min

Episode 3: Your Unique Vision of Success

Episode 3: Your Unique Vision of Success

Last episode we provided an overview of the Success Blueprint for creating a thriving law practice. Here we drill into the foundational aspects of creating that blueprint, one tailored to your unique...

17 Heinä 201815min

Episode 2: Your Law Firm "Success Plan"

Episode 2: Your Law Firm "Success Plan"

The key to creating a successful law practice is having a clear plan. Creating that plan is crucial, and yet too many lawyers don't take the time to do it. There are three pillars to a Law Firm Succes...

17 Heinä 201810min

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