The Advertising Forum by Marketecture

Series Sponsor: Cadent Katya Shkolnik joins us from Future Today. Katya’s wealth of experience in the programmatic ecosystem sheds light on how premium content providers stand-out in today’s competiti...

3 Huhti 202411min

Series Sponsor: Flashtalking by Mediaocean We’re back with Episode 2, of our 5-part video series on creative adtech. In a dynamic rapid-fire discussion with Matt Yager, Performance Creative Lead at Ub...

1 Huhti 202411min

Series Sponsor: Flashtalking by Mediaocean In this episode, we talk with PepsiCo’s Ally Schnitzer on how she measures creative effectiveness, across the retail media landscape to drive sales. "ai is g...

1 Huhti 202411min

Series Sponsor: Flashtalking by Mediaocean In this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken a...

1 Huhti 20249min

Series Sponsor: Flashtalking by Mediaocean Creative is the Final Frontier Ben Kartzman is the final episode of our inaugural 5 part creative series! We are delighted to have Ben Kartzman, the COO of F...

1 Huhti 20249min

Series Sponsor: Cadent Welcome to Episode 1 of our 5-part series on all things “Supply”! Our special guest, Erica Lamoreaux, brings invaluable insights from her extensive experience across agency hold...

1 Huhti 20248min

Series 2: Episode 2 of the The AdTech Forum Sponsored by Cadent Episode 2 - Jarred Wilichinsky from Paramount. Jarred Wilichinsky is the SVP, Ad operations at Paramount and brings an amazing perspect...

1 Huhti 202412min

This is the first episode of our 5-part video series talking Creative c/o of our sponsor, Flashtalking by Mediaocean AdTechGod(™) & Jeremy Bloom explore how #creative innovation can enhance the effect...

29 Maalis 202453s