The Art of the Brand

The Art of the Brand

The #1 Brand Strategy podcast for business owners, marketers, and anyone building a personal brand. Hosted by Camille Moore, the internet’s favourite branding expert, featured in Vogue Business, The New York Times, and CNN, and Phillip Millar, brand strategist, business scaling expert, and leadership coach. She builds the brands people choose. He scales the businesses behind them. Each week, they unpack the brands, consumer trends, and stories shaping business from viral campaigns to industry case studies. New episodes Weekly. Ready to build a brand people choose? Hit follow.

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Why Joker: Folie à Deux's mega budget spelled disaster

Why Joker: Folie à Deux's mega budget spelled disaster

In this episode, Camille and Phillip explore why 'Joker 2' was a massive flop despite its record-breaking predecessor. They discover how ignoring core audiences, pushing against expectations, and maki...

19 Marras 202421min

Unpacking how Victoria's Secret lost its iconic status

Unpacking how Victoria's Secret lost its iconic status

In this episode, Camille and Phillip explore how Victoria's Secret lost its way by straying from its aspirational roots. Can it reclaim its iconic status in the evolving market? Here’s why understandi...

18 Marras 202413min

Guest 11: Breaking the Branding Mold with Ashwin (@Shwinnabego)

Guest 11: Breaking the Branding Mold with Ashwin (@Shwinnabego)

In this episode of The Art of the Brand, host Camille Moore sits down with branding expert Ashwinn @Shwinnabego, to dive deep into the current state of branding. Together they discuss the evolving rol...

21 Loka 20241h 26min

Is Nutter Butter's TikTok Strategy a Genius Move or a Disaster?

Is Nutter Butter's TikTok Strategy a Genius Move or a Disaster?

In this episode, marketing experts Camille Moore and Phillip Millar dive into the viral world of unconventional brand strategies, using Nutter Butter's recent campaign as a case study. They explore wh...

17 Loka 202411min

Future-Proofing Your Brand: How Dr. Laura Devgan Stands Out in a Crowded Market

Future-Proofing Your Brand: How Dr. Laura Devgan Stands Out in a Crowded Market

In this episode, marketing expert Camille Moore dives into the importance of differentiating your brand in a crowded market, using plastic surgeon Dr. Laura Devgan as a case study. Camille highlights ...

17 Loka 202410min

From Good to Great: The Small Details That Elevate Your Brand

From Good to Great: The Small Details That Elevate Your Brand

Marketing experts Camille Moore and Phillip Millar explore how small details can transform a good brand into a great one. They reveal how elements as simple as the quality of toilet paper in a luxury ...

9 Loka 202439min

The Home Depot Case Study: Mastering Customer Experience and Loyalty

The Home Depot Case Study: Mastering Customer Experience and Loyalty

In this captivating podcast episode, marketing experts Camille Moore and Phillip Millar present an in-depth case study on The Home Depot, revealing how the home improvement giant has mastered the art ...

30 Syys 202412min

Guest 10: Tim Papandreou — Demystifying AI & Maximizing its Potential

Guest 10: Tim Papandreou — Demystifying AI & Maximizing its Potential

In this episode of The Art of the Brand, branding expert Camille Moore dives into the transformative world of AI with futurist and AI expert Tim Papandreou. With a wealth of experience as the former C...

26 Syys 20241h 6min

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