The Art of the Brand

Why your personal brand is more important than you think. In this episode, Camille Moore and Phillip Millar dive deep into the importance and value of a personal brand. Most businesses are spending to...

10 Huhti 202410min

In today’s episode, Camille Moore and Phillip Millar dig into target market personas and why they are dead. Learn about the power of shared values and how to make your marketing more effective by wide...

10 Huhti 202420min

The importance of strategy. On today’s episode, Camille Moore and Phillip Millar extinguish the marketing dumpster fire that often occurs because businesses skip over strategy. Good marketing is tacti...

2 Huhti 202441min

In today's episode, Camille and Phillip explore how businesses can effectively navigate the complex world of digital marketing and how to take risks to stand out. When Businesses are making marketing ...

18 Maalis 202426min

Branding Critical Error #3 - False Attribution Theory, a common pitfall in brand management where incorrect reasons are assigned for a brand's success or failure. Camille and Phillip discuss Brand rej...

15 Maalis 202432min

Most companies have no idea how much they should be spending on marketing-- and you are probably also making a major spending mistake. This episode is completely focused on how to create a strategic m...

16 Helmi 202426min

In this episode, Camille and Allister discuss the relevance of Google AdWords for small businesses. They explore the challenges faced by smaller businesses in competing with larger competitors and the...

7 Helmi 202418min

In this episode, Camille Moore and Phillip Millar dive into the dumpster fire of Quiznos’ marketing. If you haven’t seen the resurgence of Quiznos' "Sponge Monkeys" marketing campaign, you must stop w...

2 Helmi 202424min