The Elon Musk Lesson
From Elon Musk and SpaceX to YouTube’s takeover of Hollywood, this week’s episode explores why the brands and creators winning today are obsessed with storytelling.We break down the rise of founder-le...
18 Kesä 1h 10min
Google Didn't See It Coming
Meta just crossed a line many advertisers never thought possible: it officially surpassed Google in ad revenue.In this weeks episode we break down why marketers are shifting budgets away from traditio...
11 Kesä 1h 7min
Ferrari Just Made A Huge Mistake
Ferrari’s controversial new EV, Gucci’s Formula 1 partnership, LinkedIn’s algorithm overhaul, and Blake Lively’s brand struggles all point to the same question: what actually builds a great brand toda...
4 Kesä 1h 14min
The Markup Marché is Insane with The Ordinary!
The Ordinary’s Markup Marché campaign has everyone talking about how much beauty products really cost.In this episode, we break down why the campaign worked, why it also created controversy for Estée ...
31 Touko 1h 10min
Why Most Brands Will Lose The Internet
Most brands today don’t have a product problem. They have an attention problem.In this episode, we break down why the internet is becoming harder to win on, why “safe” brands are getting ignored, and ...
28 Touko 1h 3min
Why “Safe” Marketing Is Killing Your Brand
Everyone is chasing followers online. But what happens when the follower count stops mattering?In this episode we talk about Instagram’s latest follower cleanup, why so many brands and creators are re...
28 Touko 55min
AI Slop Is Killing Your Brand
Everyone is fighting for attention online. But what happens when the scroll stops working?In this episode, we talk about why digital-only brands are starting to feel flat, and why real-world moments, ...
7 Touko 1h 7min
Jennifer Aniston’s Hairdresser Reveals The Story Behind “The Rachel”
Chris McMillan has shaped some of the most iconic hair moments in pop culture, but he still sees himself as one thing first: a hairdresser. In this episode, Chris talks about the career, instinct, and...
5 Touko 1h 8min
