Episode 41: Behavioral science tips for getting the sales team to use content marketing makes
Full text of this post with links to the underlying resources: https://www.swordandthescript.com/2023/05/b2b-marketing-sales-team/
10 Loka 20248min
Episode 40: PR Tech Sum No. 58: Generative AI inches along in public relations
Full text with links to resources mentioned: https://www.swordandthescript.com/2024/10/generative-ai-public-relations/
8 Loka 202410min
Episode 38: Most B2B marketing and PR professionals are not in direct contact with their customers
Full text: https://www.swordandthescript.com/2021/06/b2b-marketing-writers/
3 Loka 20249min
Episode 39: Solid advice for for building customer references in B2B tech
Full text: https://www.swordandthescript.com/2024/09/customer-references/
1 Loka 202414min
Episode 37: Audience identification is always the first step for all marketing and communications
Full text: https://www.swordandthescript.com/2023/09/audience-identification/
26 Syys 20242min
Episode 35: 7 B2B marketing ideas that people in the trenches say are working in right now
Full text: https://www.swordandthescript.com/2024/09/ideas-b2b-marketing/
24 Syys 20248min
Episode 36: The false consensus effect: You are NOT your target audience
Full text: https://www.swordandthescript.com/2022/01/false-consensus-effect/
19 Syys 20242min
Episode 34: 10 personal ‘decisions drivers’ that individuals on B2B procurement teams consider
Full text with links to the sources: https://www.swordandthescript.com/2024/09/b2b-decisions/
17 Syys 20247min
