Episode 137: The end of self-aggrandizing listicles in search and AI
Here's the text version of this episode with links to the underlying resources: https://www.swordandthescript.com/2026/02/listicle-search/
24 Helmi 3min
Episode 136: When sales makes it's own "shadow" enablement tools, it slows the B2B buying cycle
The written version of this post, along with links to the cited resources, can be found here: https://www.swordandthescript.com/2026/02/shadow-sales-enablement/
17 Helmi 5min
Episode 135: The top public relations priorities, challenges and opportunities in 2026 [survey]
Here's the text version of this post with links to the cited resources: https://www.swordandthescript.com/2026/02/top-pr-priorities/
10 Helmi 10min
Episode 134: AI might get you on the short list, but it still takes people to move sales deals forward
Here's the text version of this episode, with links to the cited resources: https://www.swordandthescript.com/2026/01/ai-short-list/
3 Helmi 5min
Episode 133: Study quantifies the value of reputation
Here's a link to the text version of this post: https://www.swordandthescript.com/2026/01/value-business-reputation/ And here's a link to the previous survey of financial analysts that see brand as ...
27 Tammi 4min
Episode 132: Top objective: B2B marketers want media coverage at events
Here's the text version of this post with links to the resoruces mentioned: https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/
19 Tammi 10min
Episode 131: 7 non-negotiable digital trust signals PR must use in this era of distrust
Text version of this post: https://www.swordandthescript.com/2026/01/trust-signals-pr/
13 Tammi 13min
Episode 130: Corp comms in the era of distrust
Text version of this post (on LinkedIn) and here are the year-end summary posts I mention in this episode. 10 PR blog posts that summarize the state of comms in 2025 The top B2B marketing blog pos...
6 Tammi 3min
